>
> > Giving support is good for them for another reason: if I can't connect
> > to my ISP, and he won't help me solve it, I'll stop using the ISP.
>
> And there is a rule of thumb (don's ask me for a proof): getting a new
> customer costs 5 times more than keeping an existing one.
>


Much more than a 'rule-of-thumb' - this is the ratio most classic marketing
text books agree on.

Too bad Israeli companies don't read much.

- Aviram


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