Many of us have been notified of the BofA’s plans to leave Lincoln.

 

For some of us, it’s good riddance! Terrible hours, horrible customer
service (I was on hold for 40 minutes today waiting to ask a simple question
of the BofA’s national customer service team), interest rates on deposits
that sucked, and fees charged to customers that  “blew”  (the opposite of
sucked when money flows in the opposite direction!).

Obviously, the Rural Land Foundation will be working hard to find a new
bank, a better bank—one that is not just “here,” but one that is here for
its customers.

 

Right now, there is one thing that all current customers of the Lincoln BofA
branch can do to help the RLF attract a top-notch replacement: We can
continue to rely on Lincoln’s BofA branch for safe deposit box services.
Think of that not as maintaining a relationship with the BofA, but rather a
relationship with the Lincoln Mall and the replacement bank that the RLF
secures.

 

In evaluating the desirability of establishing a new branch in Lincoln, the
existence of our large safe deposit box base will be an important inducement
to open a branch here because it means not building a customer base from
scratch.

 

For Lincolnites, maintaining a safe deposit box in Lincoln will be an
inducement to keep the rest of our banking business in Lincoln, and that
will help our new bank to succeed here.

 

Regards,
Steve Low

 

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