> On Jun 7, 2017, at 11:31 AM, Charles Mills <charl...@mcn.org> wrote: > > Making software purchase decisions based on emotional reactions to how the > vendor spends its marketing dollars is not a recipe for IT success. > > Compuware may well have determined after a long and detailed analysis that > the Super Bowl was a cost-effective medium for them. I don't know, but I > suspect your management did not know either. > > It's great that they found a cost-effective replacement that worked for them. > They should have undeertaken the search based on their business needs, not > based on how Compuware spends its advertising budget, and presumably years > sooner. > > I do like "Super Bowel" however. > > Charles
Charles: Well, you are parially right. We had been on a cost cutting adventure and COMPUWARE wouldn’t budge. The management obviously did not like their money going to fund Super Bowl TV ads as they wouldn’t even talk about pricing. IMO when a company is intansient in negotiations and then goes out and spends major $$ for an advertisement that in reality had no business on an TV ad in the Super Bowl . They react and not nicely. This was their way of getting COMPUWARE’s attention. And it did, they lost major revenue then and in the future as COMPUWARE was ban from the company from then on. Ed ---------------------------------------------------------------------- For IBM-MAIN subscribe / signoff / archive access instructions, send email to lists...@listserv.ua.edu with the message: INFO IBM-MAIN
