On 01/29/2018 at 08:37 Pjotr Prins writes:
> On Sun, Jan 28, 2018 at 11:14:15PM -0500, myg...@gmail.com wrote:
>> > I’m not a fan of sales messages and that kind of language
>> > (“introducing”, “the first foo to do bar”, etc); I also don’t like that
>> > these are all worded negatively, which is something we should avoid.
>>
>> OK but keep in mind that we have very little time to capture a
>> prospective user's attention. You normally do this by saying what is
>> unique about a product and what problem it solves. This is my attempt
>> at points that might convince a sysadmin and/or user to try
>> Guix/GuixSD. We can make it less salesy. But are the points wrong? Is
>> something missing? Are there better points to make?
>
> The case is a bit complicated here. Not only do we present two
> products we also have multiple audiences. The current website (in the
> true GNU spirit) addresses hackers. That works because Guix was WIP
> and needed more of those. The hacker spirit has served us and still
> serves us.
>
> But to popularize Guix we have at least two other audiences. The first
> one 'sysadmins' and 'devops' is an important one because we need to
> get Guix on systems they control. This proves to be a hard sell in my
> experience. Mostly, I think, because sysadmins are not aware of the
> benefits - or simply don't want to be aware. No kidding, I have
> encountered that a few times.
>
> Then there are end-users and developers who can use Guix for their
> purposes and it would liberate them.
>
> The net benefit for all is gaining control, reproducibility and
> (hopefully) saving time.
>
> I.e., to have a successful sales pitch you'll need to address 2*3=6
> targets.
To be explicit, I added a couple target groups and indicated the product
we would pitch with an x ...
| Target Group | Guix | GuixSD | Motivation
|
|-----------------------------+------+--------+--------------------------------------|
| hacker | x | x | scheme, functional, free
|
| sysadmin & devop | x | ? | make user/developer/researcher
happy |
| user/developer/researcher | x | | productivity tool
|
| generic organizational user | ? | | ?
|
| desktop distro user | | ? | ?
|
|-----------------------------+------+--------+--------------------------------------|
Note: "?" - not sure
WDYT? - George
