On Friday, June 12, 2015 at 3:48:45 PM UTC, Chris Ilias wrote:

> I agree that it is a play on the F-word, and I agree that it is a bad 
> catchphrase/hashtag, even without the connection to the F-word.
> 
> But I think the /way/ you're complaining about it is making it hard for 
> your complaint to be taken seriously. It needs to be presented in a more 
> objective and scientific manner, to a place where people who can take 
> action on it will see it.
> * State where you're getting the messages from.
> * State how many messages were complaints about FoxYeah, and within what 
> period of time.

What, is this a numbers game?  Is Mozilla trying to see how many people it can 
get away with offending?  Is there an "acceptable" percentage of people to 
offend?  This is ridiculous.

> * Try to find a common thread as to what those complaints were about 
> (some may not make the connection to the F word, but still dislike the 
> phrase).

This is also ridiculous.  We all know why we are here and why people are 
offended.  If the phrase was, "Yay Firefox!" and some people didn't like it, 
that would not be an issue here, because it wouldn't be offensive.

> * Look for ways to contact the marketing team. If you do a search for 
> foxyeah on wiki.mozilla.org, or bugzilla.mozilla.org, you should get a 
> better idea of the best place to send your report, so it reaches people 
> who can fix the problem.

The fact that this made it into production indicates a problem of governance at 
Mozilla.  This is a fine place to have this discussion.

> * Finally, try to be constructive by suggesting ways to fix the issue 
> and how it can be prevented in the future.

Please avoid the use of the "you must be constructive/you must make suggestions 
or else you cannot criticize" fallacy.  Pointing out a problem is in and of 
itself a valid, useful action.

Having said that, how to fix it?  Remove it!  It's not rocket science!  Done!  
Fixed!

How to prevent it in the future?  Remove whoever in the chain-of-command 
thought it was appropriate for representing an organization like Mozilla.  That 
demonstrates a severe lack of judgment and should disqualify such a person from 
working in Mozilla marketing/PR.  They clearly should be working for a more 
"edgy" company with a different demographic.  Done!  Fixed!

It is becoming clear that Mozilla is having an identity crisis.  It's sad that 
Firefox--the reason for Mozilla's existence--is going to suffer as a result, 
which will negatively affect millions of people who depend on it.
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