On Wednesday, April 30, 2014 3:54:21 PM UTC+2, Michael Kelly wrote:
> Stacy Martin from Mozilla's Privacy team helped consider this question, 
> 
> and concluded that GA did meet our requirements for privacy-respectful 
> 
> analytics. As mentioned in the bug, there was a discussion when we 
> 
> first switched to GA that outlines the details: 
> 
> https://groups.google.com/forum/#!msg/mozilla.governance/9IQvIubDOXU/0tWVVlrUJOQJ

I've read the previous discussion again and I think we may want to revisit this 
decision, at least as a long-term goal.

First, it was made two years ago when Mozilla wasn't so vocal about Privacy and 
User control as our core values. We hadn't tools like Lightbeam producing a 
heavy cognitive dissonance when visiting that page (incidentally, I didn't saw 
it on first try because I asked Adblock Plus to prevent websites from tracking 
me). 

One could say that Lightbeam isn't smart enough to detect if we opted for 
anonymized tracking and that we should fix that. I think thas isn't the 
problem. The problem is we are using a tracking tool from the very same company 
that we argue is tracking us online, by sending them all information they would 
need to track us. 

It doesn't matter if Mozilla has an agreement with them because:
* The user doesn't know that. Even if 
https://bugzilla.mozilla.org/show_bug.cgi?id=1003804 was fixed, nobody reads 
all the small print. All they will see is we send their data to Google, period.
* If they don't trust that organization in the first place, no signed agreement 
will convince them anyway.

The other argument I saw is that Google Analytics is the best tool available on 
the market, and replacing it would be hard. 

Hard because we would have to host it ourselves. Or buy external hosting and 
pay people to maintain that. Or find people to create new tools or improve 
existing ones (Piwik comes in mind) until they become as good, diverting them 
from more important tasks (not sure what they could be). Or that we would have 
to retrain staff to use the new tools. 

I think these are bad excuses. The right thing being hard is never a good 
excuse for not doing the right thing. If that means hiring more people, or 
mobilizing more community members to achieve that goal, or lose a few months of 
good statistics, so be it. We've done the same thing before with several 
projects, like the Kuma platform for documentation and support.

In short, we just need to start putting our money where our mouth is, or stop 
pretending we care about all that privacy stuff.


-- 
Benoit
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