It is very good to have registered the marks to prevent abuse. Once owned, the owner then has the ability to share as freely as desired, but in a structured way (a la open source licenses) while holding questionable uses at bay.
In my work this kind of control has demonstrated its importance. In the creation of OpenGL ist SGI t was essential to have it mean something specific API and conformance wise; in inventing Google Earth and growing it and Google Maps to a billion unique monthly users it was important to control the brands, including Keyhole's KML which I gave to the OGC; now as a senior exec at Niantic, it seems more important than ever that Pokémon Go is a carefully controlled name and mark--every knock-off product seems to want to use our kind of "Go" as a marketing leverage (including "AR GO" from Google, a Niantic investor, sigh). May be a surprise to the Go team, but not to Kent Walker... [image: Mark Image] *Word Mark* *GO* *Goods and Services* IC 009. US 021 023 026 036 038. G & S: Computer programs and downloadable computer programs that implement a computer programming language for use in developing, building and managing other software. FIRST USE: 20091110. FIRST USE IN COMMERCE: 20091110 *Standard Characters Claimed* *Mark Drawing Code* (4) STANDARD CHARACTER MARK *Serial Number* 88100955 *Filing Date* August 31, 2018 *Current Basis* 1A *Original Filing Basis* 1A *Owner* (APPLICANT) Google LLC LIMITED LIABILITY COMPANY DELAWARE 1600 Amphitheatre Parkway Mountain View CALIFORNIA 94043 *Type of Mark* TRADEMARK *Register* PRINCIPAL *Live/Dead Indicator* LIVE [image: Mark Image] *Word Mark* *GO* *Goods and Services* IC 009. US 021 023 026 036 038. G & S: Computer programs and downloadable computer programs that implement a computer programming language for use in developing, building and managing other software *Mark Drawing Code* (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS *Design Search Code* 26.17.01 - Bands, straight ; Bars, straight ; Lines, straight ; Straight line(s), band(s) or bar(s) 26.17.06 - Bands, diagonal ; Bars, diagonal ; Diagonal line(s), band(s) or bar(s) ; Lines, diagonal *Serial Number* 88100957 *Filing Date* August 31, 2018 *Current Basis* 1B *Original Filing Basis* 1B *Owner* (APPLICANT) Google LLC LIMITED LIABILITY COMPANY DELAWARE 1600 Amphitheatre Parkway Mountain View CALIFORNIA 94043 *Description of Mark* Color is not claimed as a feature of the mark. The mark consists of the stylized word GO with three small lines to the left of the word. *Type of Mark* TRADEMARK *Register* PRINCIPAL *Live/Dead Indicator* -- *Michael T. jonesmichael.jo...@gmail.com <michael.jo...@gmail.com>* -- You received this message because you are subscribed to the Google Groups "golang-nuts" group. To unsubscribe from this group and stop receiving emails from it, send an email to golang-nuts+unsubscr...@googlegroups.com. To view this discussion on the web visit https://groups.google.com/d/msgid/golang-nuts/CALoEmQzynsAnt5Lf4T4DHzeC_TU5NKSkLv0bDR%3DWogSZbLGUBg%40mail.gmail.com. For more options, visit https://groups.google.com/d/optout.
