What's this "Truth Social" thing you are talking about?  Never heard of it!

It sounds like probably the American Arm of :"Pravda" (Truth)?


Hi everyone,

I'm curious about how much traffic and ad revenue a naming stunt like this generates for Truth Social. Trump and Co owns Truth Social. So I imagine they get 100% of the ad profit from something like this.

I found myself visiting Truth Social about ten times—first thinking I was hallucinating, then checking if the account was legitimate, and finally scrolling through other similarily bonkers posts. While my visits likely only generated a nano-cent in ad revenue, it made me wonder about the broader financial impact.

I would like to think this ad revenue is negligible for them and not a primary motivation, but I don't have any data. Does anyone have insight into how much traffic or revenue these posts actually drive?

Best,
cody dooderson

On Mon, Sep 7, 2026 at 2:56 PM Santafe <[email protected]> wrote:

    Yep.

    Tribal bonding too.

    Early on in the first debacle (2016–2020), some commentator from
    one of the African countries (I think it was Nigeria) said it
    perfectly:  trump is a troll.  He is trolling the world.

    This is all about reveling in stupidity, to prove the point that
    the ones who are upset by it can’t make you stop.  It’s just abuse
    for the sake of abuse, by people for whom that is what is left to
    want in life.  What we can do about that whole make-up seems to me
    to be the core of the problem.

    In New Mexico, various small rodents will gather up whole bunches
    and clusters of cholla balls (little detachable thorn-balls that
    are how cholla carries its spines) and pack them in around the
    entries to their burrows.  So that anything that tries to dig them
    out will decide to go try something else instead.   (Until you
    have had these in your fingers, and transferred them from one hand
    to another several times, it’s hard to appreciate what a good
    strategy that is.  Reflect for a while on trying to get one of
    these out of the tongue of a dog….)  We need some kind of a rake.

    Eric



    On Sep 8, 2026, at 5:24, Eric Charles
    <[email protected]> wrote:

    Counterpoint: All evidence is that it is working 100% perfectly.
    It is *not* an exercise in branding, it is an exercise in
    distraction, and you are distracted, The Atlantic is distracted,
    and CNN is distracted. It is an effort to get us to be talking
    less about how bad it is on the ground in our economy, how we are
    not-winning a war we never had to get into in the first place, etc.

    Best,
    Eric



    On Mon, Sep 7, 2026 at 3:25 PM Jochen Fromm <[email protected]>
    wrote:

        It is a form of rebranding, isn't it? Marketing is the only
        thing Donald Trump used to be good at. But in this case it
        alienates and confuses everybody.

        The Atlantic writes "American students are now the best at
        geography because there is only one possible answer to every
        question"
        
https://www.theatlantic.com/newsletters/2026/08/everything-called-america-now/688443/

        What is the name of the lake? Lake America. What is the name
        of the gulf? Gulf of America. What is the name of the state? 
        New America.

        -J.


        -------- Original message --------
        From: Roger Frye <[email protected]>
        Date: 9/7/26 8:47 PM (GMT+01:00)
        To: The Friday Morning Applied Complexity Coffee Group
        <[email protected]>
        Subject: Re: [FRIAM] Rename all the things

        Leave Jersey, York and Amsterdam, Hampshire, England,
        Brunswick, Orleans, Haven, Bedford, Rochelle, … alone!

        > On Sep 7, 2026, at 12:34 PM, Jochen Fromm
        <[email protected]> wrote:
        >
        > Do you find this urge to rename everything to America
        ("Gulf of America" and "Lake America" and now "New America")
        embarassing? Will it help to make America great again? I have
        doubts.
        >
        
https://edition.cnn.com/2026/09/06/politics/trump-map-renames-new-mexico-as-new-america
        >
        > -J.
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