Counterpoint: All evidence is that it is working 100% perfectly. It is
*not* an exercise in branding, it is an exercise in distraction, and
you are distracted, The Atlantic is distracted, and CNN is distracted. It
is an effort to get us to be talking less about how bad it is on the ground
in our economy, how we are not-winning a war we never had to get into in
the first place, etc.

Best,
Eric

<[email protected]>


On Mon, Sep 7, 2026 at 3:25 PM Jochen Fromm <[email protected]> wrote:

> It is a form of rebranding, isn't it? Marketing is the only thing Donald
> Trump used to be good at. But in this case it alienates and confuses
> everybody.
>
> The Atlantic writes "American students are now the best at geography
> because there is only one possible answer to every question"
>
> https://www.theatlantic.com/newsletters/2026/08/everything-called-america-now/688443/
>
> What is the name of the lake? Lake America. What is the name of the gulf?
> Gulf of America. What is the name of the state?  New America.
>
> -J.
>
>
> -------- Original message --------
> From: Roger Frye <[email protected]>
> Date: 9/7/26 8:47 PM (GMT+01:00)
> To: The Friday Morning Applied Complexity Coffee Group <[email protected]>
>
> Subject: Re: [FRIAM] Rename all the things
>
> Leave Jersey, York and Amsterdam, Hampshire, England, Brunswick, Orleans,
> Haven, Bedford, Rochelle, … alone!
>
> > On Sep 7, 2026, at 12:34 PM, Jochen Fromm <[email protected]> wrote:
> >
> > Do you find this urge to rename everything to America ("Gulf of America"
> and "Lake America" and now "New America") embarassing? Will it help to make
> America great again? I have doubts.
> >
> https://edition.cnn.com/2026/09/06/politics/trump-map-renames-new-mexico-as-new-america
> >
> > -J.
> >
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