> On Nov 24, 2019, at 9:41 AM, Ron Porter via EV <[email protected]> wrote:
>
> I agree with Bill. I for one get tired of not being able to buy what I want
> because the mass market is the only market being reliably served.
Cell phones are a classic example of that. The phones that are
mass-manufactured for export to the US and Europe are all pretty uniformly
“candy bar” phones, with a big-ass slab of glass, optimized to show advertising
at maximum size, rather than optimized to fit in a pocket, or be durable, or
have long battery life, or be cute or fun, or whatever. Things that real
people actually care about. Bunnie Huang wrote a really interesting book about
the differences between “products” that people build when they’re solving their
own problems, or building things for their friends, versus what they do when
they think they need to be conservative and make conservative decisions that
other people will approve of en masse. Turns out you can get all kinds of
interesting cell phone form factors in little shops in Shenzhen, they just get
manufactured in production runs of hundreds or thousands instead of hundreds of
millions.
Cars can certainly be that way. God knows the British have made an industry of
niche cars, and nobody’s complaining that Lotus exists.
-Bill
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