No, there is no economy of scale with the low numbers they are building. That is a fact.
I developed cam and crank sensors for a while. The tooling for a cam sensor with 10 small components in it (I am even counting tiny neo magnets and some discreet electronic components and an IC) will easily exceed $300K - 10 years ago. I am fairly sure the cost is higher for an OEM (I was doing cost conscious aftermarket). Or if that doesn't help - what would it take for you to build an entire car that meets all the homologation, safety, blah, blah, blah? It is incredible how much capital expense there is to bring out a car. You have to make a lot of cars to break even - whole lot, and you have to be pretty good at it or you will fold. On Fri, May 23, 2014 at 6:59 PM, Ben Apollonio via EV <[email protected]>wrote: > How exactly is it that Fiat can't produce a teensy car with a tiny battery > for less than $46k when small (i.e. lacking economies of scale) upstart > Tesla is able to rake in 25% gross margins on a massive, high-performance > luxury car with 3x the battery that starts at 70k (which puts the > production cost around 56k)? And oh yeah, Nissan turns a profit on its > $29000 leaf, too. > > Is it possible we don't need compliance cars anymore? Now that > Tesla/Nissan/GM have shown that demand is real and are making money off > EV's, why force them to compete with the deadbeat Fiats of the world? > > My $0.02 > > On May 23, 2014, at 3:54 AM, brucedp5 via EV <[email protected]> wrote: > > > > > > > > http://autos.aol.com/article/fiat-chryler-ceo-please-dont-buy-the-fiat-500e/ > > Fiat-Chryler CEO: Please Don't Buy The Fiat 500e > > May 21, 2014 > > > > [image > > > http://o.aolcdn.com/hss/storage/midas/28007ffd7f2a724d2fc78386e2d1dac0/200147006/01-2013-fiat-500-turbo-review.jpg > > The 500e is costing Fiat $14,000 each time it sells (Fiat) > > ] > > > > Company loses $14,000 on ever electric vehicle > > > > Fiat-Chrysler's CEO had a strange request for electric vehicle shoppers > on > > Wednesday: don't buy the all-electric Fiat 500e. > > > > While CEO Sergio Marchionne was speaking at a conference in Washington, > he > > told the crowd he's tired of Chrysler-Fiat losing money, The Detroit News > > reported. > > > > "I hope you don't buy it (the 500e), because every time I sell one, it > costs > > me $14,000," he said to the audience at the Brookings Institution. "I'm > > honest enough to tell you that." > > > > Marchionne said federal and state fuel efficiency mandates are forcing > the > > automaker to build unprofitable cars, according to Reuters. A normal Fiat > > 500 starts at almost $17,300, and the 500e starts at $32,650, before > federal > > and state tax credits. There is no sales data to indicate how the 500e is > > performing. > > [© 2014 AOL] > > ... > > > http://www.detroitnews.com/article/20140521/AUTO0101/305210092/Marchionne-Fiat-loses-14K-every-electric-500 > > Marchionne: Fiat loses $14K on every electric 500 > > May 21, 2014 > > ... > > > http://news.boldride.com/2014/05/fiat-ceo-tells-customers-to-not-buy-one-of-his-cars-but-which-one/49355/ > > 'Fiat-Chrysler CEO would rather customers not buy the Fiat 500e EV' > > 22 May 2014 > > ... > > http://www.complex.com/rides/2014/05/fiat-ceo-sergio-marchionne-500e > > Fiat CEO: "Don't Buy a Fiat 500e" > > May 22, 2014 > > > > > > > > For all EVLN posts use: > > > http://electric-vehicle-discussion-list.413529.n4.nabble.com/template/NamlServlet.jtp?macro=search_page&node=413529&query=evln&sort=date > > > > > http://www.autoworldnews.com/articles/7424/20140514/teslas-elon-musk-200-gigafactories-will-be-needed.htm > > Musk sez '200 Gigafactories' Will Be Needed > > > > > http://thinkprogress.org/climate/2014/05/13/3437155/batteries-sold-first-quarter-2014/ > > Sales Of Hybrid And Electric Car Batteries Have Tripled In Three Years > > > > > http://www.theaustralian.com.au/business/latest/panasonic-signs-letter-of-intent-on-tesla-gigafactory/story-e6frg90f-1226914396206 > > Panasonic signs 'letter of intent' on Tesla gigafactory > > > > > http://www.theverge.com/2014/5/13/5695442/my-house-is-my-gas-station-and-so-is-yours > > My house is my gas station (and so is yours) > > > > > http://www.gizmodo.com.au/2014/05/adorable-elderly-couple-buy-matching-teslas/ > > Adorable Couple Buy Matching His&Her Tesla-S EVs > > + > > EVLN: 2014 i-MiEV, most affordable EV in America arrives this spring > > > > > > {brucedp.150m.com} > > > > > > > > -- > > View this message in context: > http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Their-CEO-sez-Don-t-buy-the-Fiat-500e-EV-tp4669611.html > > Sent from the Electric Vehicle Discussion List mailing list archive at > Nabble.com. > > _______________________________________________ > > UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub > > http://lists.evdl.org/listinfo.cgi/ev-evdl.org > > For EV drag racing discussion, please use NEDRA ( > http://groups.yahoo.com/group/NEDRA) > > > > _______________________________________________ > UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub > http://lists.evdl.org/listinfo.cgi/ev-evdl.org > For EV drag racing discussion, please use NEDRA ( > http://groups.yahoo.com/group/NEDRA) > > -- Put this question to yourself: should I use everyone else to attain happiness, or should I help others gain happiness? *Dalai Lama * Tell me what it is you plan to do With your one wild and precious life? Mary Oliver, "The summer day." To invent, you need a good imagination and a pile of junk. Thomas A. Edison<http://www.brainyquote.com/quotes/quotes/t/thomasaed125362.html> A public-opinion poll is no substitute for thought. *Warren Buffet* Michael E. Ross (919) 550-2430 Land (919) 576-0824 <https://www.google.com/voice/b/0?pli=1#phones> Google Phone (919) 631-1451 Cell (919) 513-0418 Desk [email protected] <[email protected]> -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://lists.evdl.org/private.cgi/ev-evdl.org/attachments/20140523/e356c54b/attachment.htm> _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
