What Free Software needs is contributors and a good outlet. For Orgmode, the latter problem is solved because Emacs serves as a good and well-known and well-respected clearing house.
Recruit more contributors. Get out of the way of existing contributors. Ignore, just plain ignore the riffraff. I challenge the common understanding of the "importance" of Community. They don't need to be fed. They come and stay becauase of their own interests. Searching for and retaining markets is not a problem that a FLOSS project should focus on. DTRT and rest is inevitable. --