The PMC receives requests, every couple of weeks, from book publishers
for permission to use OpenOffice screenshots in a book.  Most often
they are asking to use a specific screenshot from the website that
they have identified, such as:

http://www.openoffice.org/product/pix/writer-big.png

Generally, Apache permits the use of product screenshots in books, per
the trademark policy here:
http://www.apache.org/foundation/marks/faq/#insidebook

However, that only covers the trademark.  There is another rights
owner to consider, the author of the document included in the
screenshot, including any text, graphics, images, etc., displayed.  Of
course, the book publisher can avoid that issue by making their own
screenshots.  But that is extra work.  Generally they are trying to
clear permissions for dozens or hundreds of images.  The more
difficult we make it, the less likely they are use it.  Since this is
free publicity for us, we should try to make it easy for them to use.

Another issue is that our posted screenshots are quite old.  They
don't reflect the new Apache branding.

Here's how we can do better:

1) Create a set of "demo" documents that showcase the capabilities of
OpenOffice.  Use either public-domain text (Charles Dickens, for
examples) or Loren Ipsum, or original text contributed to the project
under ALv2 by the original authors.   We want documents, for all of
our applications. that look good, and are clearly under ALv2.

Multilingual text would be ideal, or separate documents for different
languages.  (We do get requests from book publishers in many
countries, so having a native-language screenshot is ideal)

2) Create screenshots for each document, on each platform  Do it with
AOO 3.4.1 for now.  But plan on repeating with each major new release.
 Agree on screen resolutions, color depth, and image formats, so we
have uniformity.

3) Host the screenshots online, along with text that explains their
purpose and permissions.

What do we think?  I can help with the webpage and with screen shots
on Windows.  But I'll need help assembling a set of showcase demo
files.

Note: aside from book publishers, this will also be useful for
journalists who want a screenshot for an article.

-Rob

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