re: "For many, that is an advantage, because that allows travel paid by the employer to also take place on working days."

Yes, this is an advantage to 'some'... and a disadvantage to others... many of whom I suspect are among the scores of volunteers who are so very much of the substance of the OOo Community. However, I freely confess that I do not know the proportions of this ratio in regards to OOo activities.

What I do know is that when it is an organizational impetus is to broaden market share, promotional outreach *must* be tailored to accommodate the 'advantage' of 'the prospective customer'.

Also, that to ensure long-term Community growth and development, any major event coordinated by any 'volunteer enabled' organization *must* hinge in good measure on the rewarding and empowering of the Community's volunteers.

In both instances, this is accomplished by purposeful structring of the overall program to make it as easy, pleasant and satisfying as possible for those who are not economically subsidized or supported (be they volunteers or prospective customers) to attend such events.

One of the key ways to ensure this outcome is to set a date and location for the event as far in advance as possible, with a year's lead time being optimal, and widely disseminate this information as far in advance and as redundantly as possible as this gives those who are intrigued (but not subsidized) the freedom to schedule vacation time and coordinate plans to attend.

In this regard, I like the idea of having the OOo2010 '10th Birthday Celebration' convene on OO's actual 10th birthday which, as I understand it from discussion here is October 13, 2010. ~Christine

----- Original Message ----- From: "Lars Nooden" <[email protected]>
To: <[email protected]>
Sent: Sunday, January 03, 2010 6:53 AM
Subject: Re: [marketing] countdown to 10 year celebration


Hamish Bell wrote:
Something to think about Oct 13 ... it is a Wednesday - will many
people be able to make it on a Wednesday, being a working day etc.

For many, that is an advantage, because that allows travel paid by the
employer to also take place on working days.

/Lars

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