Hi Kevin Thanks for bringing this discussion. It's a good intention.
As a reminder, at The ASF, we are very strict in the trademarks and brand use. You can find some resources here: https://www.apache.org/foundation/marks/ and specifically for event: https://www.apache.org/foundation/marks/#events https://www.apache.org/foundation/marks/events.html This is a policy, so any Apache projects should comply with that. Two sections are important: * "The VP, Brand Management, or the VP of the relevant Apache project, must approve the use of Apache marks in any events run by third parties. This includes conferences, meetups, get-togethers, and any other types of events. Events must comply with this policy and have permission to use Apache marks in the name of the event or in any of the primary branding, including website domain names, for the event." It means that to use Iceberg or Apache Iceberg in event names, the PMC or ASF VP Brand management has to approve the use. It has to be explicit. * "Event organizers must allow a project management committee (PMC) representative from any project whose marks are used, or alternately a member from Community Development, to sit on their Selection Committee. The PMC or Community Development representatives will represent the ASF, not their employer, to help ensure that the event follows ASF guidelines. PMC representatives from Apache must be associated with at least two different organizations, to avoid the appearance of the event being tightly tied to one commercial organization." I propose to add these resource links to the "guidelines". In full transparency, that's something (Iceberg meetups and other events) I brought to PMC attention, and I'm very happy to see this proposal. Thanks ! Regards JB On Thu, Jan 23, 2025 at 9:12 PM Kevin Liu <kevinjq...@apache.org> wrote: > > Hi everyone, > > > Happy New Year! I’m excited about all the amazing events planned for 2025, > especially the upcoming Iceberg Summit. > > > As some of you may know, I’ve been actively involved in organizing meetups in > both Seattle and the SF/Bay Area. I’ve also supported others in planning and > hosting meetups in various regions. > > > Based on these experiences, I’d like to propose adding a dedicated section to > the Iceberg Community Guidelines that focuses on meetups and events. With the > rapid growth of Iceberg Community Meetups worldwide, I believe it’s important > to establish these guidelines to: > > Uphold the Apache and Apache Iceberg trademarks while ensuring meetups align > with the values of the Apache Software Foundation (ASF). > > Provide clear guidance on the expectations for organizers, speakers, and > participants. > > Support new and existing meetup organizers in hosting successful events. > > > Context and Background > > Since last year, there has been growing interest in hosting local events > centered on Apache Iceberg. The first Seattle meetup was launched in May 2024 > at Stripe’s Seattle office to celebrate and discuss the 2024 Iceberg Summit. > Since then, the Seattle meetups have become a regular occurrence, hosted at > various company offices, with the next one scheduled for February. > > > In the SF Bay Area, we heard from several people eager to kick off similar > events. We shared tips on organizing, hosting, managing calls for proposals, > and selecting speakers. The SF meetup series has been a tremendous success, > with the most recent event attracting over 200 signups and 100+ attendees. > It’s now a recurring series, with the next meetup already reaching over 300 > signups. > > > Toward the end of 2024 and into early 2025, similar meetups began popping up > in cities like NYC, Singapore, Japan, and Bengaluru. Plans are underway for > even more events across Europe, additional U.S. cities, and other regions. > > Proposed Guidelines > > Uphold the Apache and Apache Iceberg trademarks > > Meetups must respect ASF policies regarding trademarks. For example, naming > should follow the format: “Apache Iceberg Community Meetup @ {Place}” to > reflect their affiliation with the Iceberg community. > > > For the Seattle and SF/Bay Area meetups, the ASF has granted us permission to > use the “Apache Iceberg” trademark for branding and the YouTube channel > (@IcebergMeetup). To streamline the process, we’ll work with the ASF to > extend permissions to “Apache Iceberg Community Meetup” events in other > locations. > > > Other events focused on “Apache Iceberg”, but not related to the “Apache > Iceberg Community” can and should separately request permission from the ASF. > > > Guidance on the expectations for organizers, speakers, and participants > > Events are driven by organizers who are volunteers from the community. All > attendees (organizers, speakers, participants) are expected to be respectful, > open, and come with the best interests of the community in mind. > > > Sponsors and speakers are welcome but must align with community-first > principles, as outlined in the ASF Code of Conduct. Talks should avoid being > focused on marketing and instead contribute technical, educational, or > practical insights. In the past, we’ve provided constructive feedback on talk > proposals that lean too heavily towards promotions to ensure content remains > valuable to attendees. > > > Support new and existing meetup organizers in hosting successful events > > We want to create a simple, step-by-step guide for anyone interested in > starting an Iceberg meetup in their region. We have created a playbook to > help streamline the process for new meetups. This includes advice on > suggested format, information on hosting, speaker selection, event promotion > and more. The goal is to make it easier for community members to establish > local meetups and grow the Iceberg community globally. > > > We’ll update the playbook to reflect on learnings from hosting the Seattle > and SF/Bay Area events. > > Call to Action > > I’d love to hear your thoughts and feedback on this proposal. If you’re > interested in starting a local event, please post on the dev list or reach > out to me directly. > > > Best, > > Kevin Liu > >
