Art Director/Designer: Sidney Myers Copywriter: Evan Stark Agency: Doyle Dane Bernbach, Inc. Client: Whirlpool
*HERE'S YOUR CHANCE TO FIGHT CITY HALL* If you have a product you are not happy with, what do you do? Sit and sulk? Moan to your next-door neighbor? Promise yourself that you'll never buy another product from the manufacturer? A lot of good that will do. No, Mr. and Mrs. Consumer, that's not the answer. If you have a gripe, let the manufacturer know. Call him up. Write to him. Keep after him until he does something about it. Because nothing bothers a reputable manufacturer more than dissatisfied customers. We at Whirlpool believe in putting our money where our mouth is. We believe we make the best appliances you can buy. Automatic washers, dryers, refrigerators, air conditioners, dishwashers, etc. And we also believe our Tech-Care Service specialists provide the best service in our field. In addition, we were the first to do away with the complicated standard warranty and replace it with a fully binding, easy-to-understand warranty letter. We were first to provide a free, nation wide telephone number (800-253-1301) for service information. And we were the first to have consultants answer your calls, thereby solving many of your problems right over the phone. But still and all, we know that you can't please all of the people all of the time. That's the reason for the blank letter on the facing page. If you have a gripe about us, we want to know so we can do something about it. Just write your complaint, tear out the page and mail it to us. If you know anything at all about Whirlpool, you know it won't be ignored. By the way, if you have something nice to say about us, we'd like to hear that too. *Steve Upton * *Vice President, Consumer Services Division * *Whirlpool Corporation *
