> Art Director/Designer: Sidney Myers
> Copywriter: Evan Stark
> Agency: Doyle Dane Bernbach, Inc.
> Client: Whirlpool
>
> HERE'S YOUR CHANCE TO FIGHT CITY HALL
>
> If you have a product you are not happy with, what do you do? Sit and
> sulk? Moan to your next-door neighbor? Promise yourself that you'll never
> buy another product from the manufacturer? A lot of good that will do. No,
> Mr. and Mrs. Consumer, that's not the answer. If you have a gripe, let the
> manufacturer know. Call him up. Write to him. Keep after him until he does
> something about it. Because nothing bothers a reputable manufacturer more
> than dissatisfied customers.
>
> We at Whirlpool believe in putting our money where our mouth is. We
> believe we make the best appliances you can buy. Automatic washers, dryers,
> refrigerators, air conditioners, dishwashers, etc. And we also believe our
> Tech-Care Service specialists provide the best service in our field. In
> addition, we were the first to do away with the complicated standard
> warranty and replace it with a fully binding, easy-to-understand warranty
> letter. We were first to provide a free, nation wide telephone number
> (800-253-1301) for service information. And we were the first to have
> consultants answer your calls, thereby solving many of your problems right
> over the phone.
>
> But still and all, we know that you can't please all of the people all of
> the time. That's the reason for the blank letter on the facing page. If you
> have a gripe about us, we want to know so we can do something about it.
> Just write your complaint, tear out the page and mail it to us. If you know
> anything at all about Whirlpool, you know it won't be ignored.
>
> By the way, if you have something nice to say about us, we'd like to hear
> that too.
>
> Steve Upton
> Vice President, Consumer Services Division
> Whirlpool Corporation
>
