Space: Apache OpenOffice Community
(https://cwiki.apache.org/confluence/display/OOOUSERS)
Page: AOO 4.x - Logo Explorations
(https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.x+-+Logo+Explorations)
Change Comment:
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Added new logo proposals to Wiki
Edited by Michael Acevedo:
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h2. *Creative Brief*
How might we update or enhance our product visual identifier/logo to best
reflect our brand?
h2. Brand Attributes
The Apache OpenOffice brand reflects the following attributes:
* global
* open
* transparent
* accessible
* clean
* strong
* leader
* approachable
* innovative
* modern
* sharp
* usable
* lightweight
h2. Visual Elements
The following visual elements are associate with the Apache OpenOffice products:
* globe, orb, circle
* document, page, square, rectangle
* transparent materials
* letter O & O
* apache feather
* gulls, page curls
* document, book, booklet
h2. Brainstorming
No wrong answers here, just a collection of sketches realizing the visual
elements.
h5. Kevin Grignon - Concepts
!Concept 03 - Sketch.JPG|thumbnail,border=1!
!Concpet 04 - Sketch.JPG|thumbnail,border=1!
!Concpet 05 - Sketch.JPG|thumbnail,border=1!
!Concpet 06 - Sketch.JPG|thumbnail,border=1!
!Concpet 07 - Sketch.JPG|thumbnail,border=1!
!Concpet 08 - Sketch.JPG|thumbnail,border=1!
!Concpet 09 - Sketch.JPG|thumbnail,border=1!
!Concept 09 - Medium Fidelity.png|thumbnail,border=1!
- docs
- transparent
!Concpet 10 - Sketch.JPG|thumbnail,border=1!
h5. Lucas Filho - Concepts
!Proposta_Logo_Splash_Aoo.png|thumbnail,border=1!
*Graham Lauder* \- *Graphical Text for Logo text*
This is another example of a text graphic created in inkscape used instead of
some type of typeface. It's a San Serif type font and can be modified as
an svg. !OpenOfficeText.png|border=1!
PNG version: !OOLogoText.png|border=1!
h6. Michael Acevedo - Concept Logo for AOO 4 Proposal #1 (12-15-2012)
This logo proposal changes makes use of a new font and logo scheme to present
the word OpenOffice by updating the orb as a flat surface and placing a "donut"
hole (which represents the open nature of AOO as an open source project) in the
orb along with our trademark gulls effectively making it an "O" which anchors
the words "Open" and "Office" but with the use of a single "O". The logo also
makes use of a new typeface.
!AOO 4 LOGO.jpg|border=1,height=300!
{color:#000000}{*}Michael Acevedo - Concept Logo for AOO 4 Proposal #2
(12-19-2012)*{color}
The second logo proposal for Apache OpenOffice 4 is more conservative,
conventional, and simplistic than the previous logo proposal; which makes the
new open office logo more recognizable among the community. The new logo
proposal makes use of an updated OpenOffice orb which now rests on four squares
that represents the four main applications associated with an office suite
(Blue= Writer, Green= Calc, Orange= Impress, and Violet= Base). In addition the
orb now is surrounded by a white belvel emboss ring that makes the logo look
more like a pin and actually makes it stand out of the four background squares
. !AOO 4 LOGO v2-5 Small copy.jpg|border=1!
{color:#000000}{*}Michael Acevedo - Concept Logo for AOO 4 Proposal #3, 4, 5,
6, and 7 (12-20-2012)*{color}
Below there are 5 additional logos for the Apache OpenOffice project, all of
these follow a similar language to logo proposal 2. !AOO 4 LOGO All Proposals
2.jpg|border=1!
!AOO 4 LOGO All Proposals 3.jpg|border=1!
h2. Notes
- consider a logo content, as seen in Flex
- Apache OpenOffice is a continuation of OpenOffice.org, consider retaining
aspects of previous OpenOffice logo for continuity
- consider including Apache in logo
h2. Test
Sample document attachment: [^sample_document.odt]
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