Space: Apache OpenOffice Community
(https://cwiki.apache.org/confluence/display/OOOUSERS)
Page: AOO 4.x - Logo Explorations
(https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.x+-+Logo+Explorations)
Change Comment:
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Added proposal logos 8 and 9 along with technical information.
Edited by Michael Acevedo:
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h2. *Creative Brief*
How might we update or enhance our product visual identifier/logo to best
reflect our brand?
h2. Brand Attributes
The Apache OpenOffice brand reflects the following attributes:
* global
* open
* transparent
* accessible
* clean
* strong
* leader
* approachable
* innovative
* modern
* sharp
* usable
* lightweight
h2. Visual Elements
The following visual elements are associate with the Apache OpenOffice products:
* globe, orb, circle
* document, page, square, rectangle
* transparent materials
* letter O & O
* apache feather
* gulls, page curls
* document, book, booklet
h2. Brainstorming
No wrong answers here, just a collection of sketches realizing the visual
elements.
h5. Kevin Grignon - Concepts
!Concept 03 - Sketch.JPG|thumbnail,border=1!
!Concpet 04 - Sketch.JPG|thumbnail,border=1!
!Concpet 05 - Sketch.JPG|thumbnail,border=1!
!Concpet 06 - Sketch.JPG|thumbnail,border=1!
!Concpet 07 - Sketch.JPG|thumbnail,border=1!
!Concpet 08 - Sketch.JPG|thumbnail,border=1!
!Concpet 09 - Sketch.JPG|thumbnail,border=1!
!Concept 09 - Medium Fidelity.png|thumbnail,border=1!
- docs
- transparent
!Concpet 10 - Sketch.JPG|thumbnail,border=1!
h5. Lucas Filho - Concepts
!Proposta_Logo_Splash_Aoo.png|thumbnail,border=1!
*Graham Lauder* \- *Graphical Text for Logo text*
This is another example of a text graphic created in inkscape used instead of
some type of typeface. It's a San Serif type font and can be modified as
an svg. !OpenOfficeText.png|border=1!
PNG version: !OOLogoText.png|border=1!
h4. Michael Acevedo - Concept Logo for AOO 4 Proposal #1 (12-15-2012)
h6.
This logo proposal changes makes use of a new font and logo scheme to present
the word OpenOffice by updating the orb as a flat surface and placing a "donut"
hole (which represents the open nature of AOO as an open source project) in the
orb along with our trademark gulls effectively making it an "O" which anchors
the words "Open" and "Office" but with the use of a single "O". The logo also
makes use of a new typeface.
!AOO 4 LOGO.jpg|border=1,height=300!
h4. {color:#000000}{*}Michael Acevedo - Concept Logo for AOO 4 Proposal #2
(12-19-2012)*{color}
The second logo proposal for Apache OpenOffice 4 is more conservative,
conventional, and simplistic than the previous logo proposal; which makes the
new open office logo more recognizable among the community. The new logo
proposal makes use of an updated OpenOffice orb which now rests on four squares
that represents the four main applications associated with an office suite
(Blue= Writer, Green= Calc, Orange= Impress, and Violet= Base). In addition the
orb now is surrounded by a white belvel emboss ring that makes the logo look
more like a pin and actually makes it stand out of the four background squares
. !AOO 4 LOGO v2-5 Small copy.jpg|border=1!
h4. {color:#000000}{*}Michael Acevedo - Concept Logo for AOO 4 Proposal #3, 4,
5, 6, and 7 (12-20-2012)*{color}
Below there are 5 additional logos for the Apache OpenOffice project, all of
these follow a similar language to logo proposal 2. !AOO 4 LOGO All Proposals
2.jpg|border=1!
!AOO 4 LOGO All Proposals 3.jpg|border=1!
h4. [JZA#display/~jza|JZA#display/~jza] \- AOO 4 Logo proposal
A design quite different from the Gulls and even the parameters used. The logo
applies more basic elements with a second version that is more complex. It
tries to emulate some symbolism of continuity and dynamic evolution. Is not
meant to be a finished design but the inspiration to think different about
logos and image of the product.
!AOO_concept2.png|border=1!
A more complex version with something that is between feathers or the flow of
water. It add some dynamism and speed to the _continuity symbol_.
!AOOLogoConcept6.png|border=1!
Some suggestions on improving the fonts and color combination has already been
contributed. A more rounded and contrasting font might improve the impact of
the logo.
h4. *Michael Acevedo - Concept Logo for Apache OpenOffice 4.0 Proposals #8 and
#9 (12-26-2012).*
The designs below are the eight and ninth versions of my proposal logos for the
Apache OpenOffice 4.0 logo. This new design does away with the orb and changes
it for a gull ring that rests under a blue background which itselt rests on
circles which are inspired on the Adobe Flex logo multicolor scheme. The new
gull ring while being new retains the familiar circular shape of the current
OpenOffice logo, but at the same time is a new take that pays respect to the
orb. All of these elements are wrapped in a modern black gradient icon than
makes the logo stand out. Furthermore, the new logo actually changes the look
of the word OpenOffice (also an inspiration from the Adobe Flex project logo)
into a more modern non-capitalized "openoffice" design. The latter serves the
function of highlighting Apache as the owner of the project (whose name is in
capital letters), yet the non-capitalized "openoffice" names takes presence by
being written in a larger size font. Overall, the new logo design is simple,
clean, and modern.
Below there are two designs, the first one (top) is the proposed official logo
for the project and the second logo (bottom) has a slightly smaller icon that
is geared toward website header use and banners. !AOO Logo Proposals 8 and 9
downscaled.jpg|border=1!
h2. Notes
- consider a logo content, as seen in Flex
- Apache OpenOffice is a continuation of OpenOffice.org, consider retaining
aspects of previous OpenOffice logo for continuity
- consider including Apache in logo
h2. Test
Sample document attachment: [^sample_document.odt]
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