On Sunday, March 24, 2013 8:44:09 PM UTC-5, Cedric Greevey wrote:
>
> On Sun, Mar 24, 2013 at 7:23 PM, Alex Miller 
> <al...@puredanger.com<javascript:>
> > wrote:
>
>> I have done a fair amount of polling on this for Strange Loop and it's 
>> problematic.
>>
>> - there are a small number of interested people which thus requires high 
>> per-person prices for videos (higher than you think - Strata video 
>> compilation is $400 for example)
>>
>
> Where are these costs coming from? The marginal (rather than one-time) 
> costs of pointing a consumer digital video camera on a tripod at a podium 
> in front of a projection screen is pennies, if that, mainly amortizing the 
> equipment and memory card over their expected lifetimes, plus the hydro to 
> recharge the battery.
>

If you did what you describe, you'd have junk. Everything I'm talking about 
assumes decent videos you'd actually want to watch. So I'm assuming a 
videographer who knows what he's doing using a high-quality camera and 
audio source that's edited together with slides into something that looks 
professional. The videographers we work with bring light sources, extra 
mics, and a great deal of experience to the table. If you have watched any 
crummy conference or user group videos you'll often notice that the audio 
is terrible. Our videographers usually get a board feed as well as 
sometimes mic'ing speakers separately to get the highest quality audio they 
can get.
 

>  - high prices further reduce the number of people willing to pay
>
>> - high prices also increase the likelihood that people will simply share 
>> access to others, further reducing the number of people
>> - any video purchase system requires a significant amount of 
>> infrastructure for authentication and payment that either needs to built or 
>> bought, either of which further drives up the cost.
>>
>
> If video production is done cheaply enough then all this stuff does is add 
> transaction costs. Youtube, Vimeo, and others would host for free and 
> monetize themselves with ads. YOU might even monetize with ads, at least on 
> Youtube.
>

Have you tried monetizing with ads on a generic channel like Youtube? The 
numbers don't add up. 
 

> - knowing there is a video compilation available may reduce conference 
>> attendance (I think this is actually unlikely but it's possible)
>>
>
> That's the same theory underlying the silly "blackouts" sports leagues 
> sometimes do when stadium tickets aren't sold out, and it's been pretty 
> thoroughly debunked. Even a live broadcast (let alone a tape-delayed one) 
> isn't competition for actually being there, as it turns out. In fact, it's 
> the opposite: it's advertising. Blackouts *damage* attendance, the way not 
> advertising a product reduces sales.
>
> Unless you have unusual needs regarding how the videos are initially 
> recorded that preclude using cheap, filmless cameras and no or little, 
> simple postwork, you should be able to DIY with little labor and *way* 
> lower marginal costs than $400 per video even, including hosting.
>

No, I have "usual" needs with how videos are recorded. The costs are not 
$400 per video. I said that Strata charged $400 for their video 
*compilation* - that is, access to all the videos from their conference. 

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