On Aug 10, 11:50 am, John Coryat <cor...@gmail.com> wrote:
> >> Even if you can get traffic for being new, its only momentary.
> > But it's a start
>
> There was a huge negative side effect of that "just in" category. Developers
> would make an update every week for no other reason than to appear at the
> top of that list. As a result, users tended to ignore the fact that an
> update was available. This user attitude is now a problem for legitimate
> updates. Hopefully, by eliminating the advantage of posting an update solely
> for the purpose of gaming the "just in" category, people will start to
> actually download the update when it becomes available and finally get over
> this attitude problem.
>
> I'm very glad to see that category gone. If it ever does come back, I hope
> it really is for new apps only. That would make a lot more sense to the
> users and keep developers away from playing that silly game.
>

And cause developers to play a sillier game. Instead of the developer
of "Hot Korean pole dancers wallpaper" issuing an update to get on the
list, they will republish it as new app - "Hot Korean pole dancing
wallpaper". This will not only pollute the "New apps" category, it
will add huge numbers of redundant apps to the normal market.

It is a fact of life that the "just In" category gave new apps the
kickstart which allowed them to gather a few ratings and a bit of
profile. It is fine to say that there should be more targetted
advertising outside of the market, in places where people who might
need your app will find it. Where would you do that for a LWP which
shows pretty patterns (as many of them do)? If the Market was working
properly, and connecting prospective purchasers with sellers (the
purpose of a market), then we wouldn't be discussing how to overcome
its obvious limitations.

It is interesting to compare Apple's and Google's approaches. Apple
(and Amazon) enforce minimum quality standards on apps. Google does
not. Because of this, the Android Market gets flooded with a lot of
crap. Well, Android now has more (free) apps than Apple, and has
certainly achieved critical mass. But this quantity has been at the
expense of average quality.

So, if 100,000 apps are released a year, how to you structure a market
so that users find good new apps, and good app developers make money?

The most obvious thing to do is reduce the number of new apps by not
allowing crap to be uploaded. Just disallowing apps that manifestly
break copyright law would be a good start. No, you cannot show film
loops from movies, use cartoon, game or other characters created by
other people, use sporting team logos, or use other peoples music or
sounds without permission. Android apps should not be little more than
web links. Enforce these rules, and in the LWP category would probably
get half as many new apps, doubling opportunities for legitimate
independent developers. Of the rest, 50% are knock-offs of existing
apps, 40% of ther rest are just garbage. Enforce those rules, and the
"Just In" category will work for everybody, devs and users, even if it
includes updates. The cost of having somebody spend 5 minutes checking
this basic stuff for all new apps would be less than $10 ph; levy a
fee of $10 for every new app uploaded.

Google are also fooling themselves if they think that the comments and
ratings system accurately informs purchasers. In my category of
wallpapers, I get a large number of 1 star ratings from users who
claim it did not install, when in fact they just don't know where to
find LWPs, despite me providing instructions. (Surprising, because I
am well down the list, and I can't imagine that mine is the first LWP
they have unsuccessfully tried to run ..). More commonly, they bitch
about some feature being missing when it isn't, or just miss the
point.

My suggestion: Google uses anonymous reviewers, analogous to peer
review. They would need about 1,000 volunteers. Each of these is asked
to review on average one new app a day, and each app is reviewed by 3
volunteers completely independently. Nobody knows who the reviewers
are. So that's 250 per volunteer per year, 250,000 reviews, each new
app is reviewed 3 times, that's 83,000 new apps a year. These reviews
are available as a seperate tab in the Market.

I doubt that Google would have much trouble finding 1,000 volunteers,
purely for the interest and on-line glory (albeit under a psuedonym).
If any of the panel reveal their identity, or misbehave in any way,
their reviews are expunged from the database. Having three reviewers
each acting completely anonymously would allow systemic differences in
scoring, or fraud, or competence to be detected automatically.

Setting all this up shouild be quite easy; a new tab on the market for
"Our user panel said:", a bit of database programming to send each app
to 3 active reviewers in that market category, and a bit of open
source/cloudsourcing blah buzz to motivate reviewers. As a review
system it could run entirely in parallel with what is done now or what
Google may do in the future; if it doesn't work, just kill it off. Its
a pretty modest investment in development to test out a potentially
much better ratings system.

Ohh, and BTW, some talk here about the significance of the app name. I
can report that on the day I changed the name of my free LWP to a name
which I thought was slightly better (and did nothing else), downloads
went from 200/day to 600/day and stayed there. Something this trivial
shouldn't make this much difference.

Peter Webb





> -John Coryat

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