We're small but we had a small price increase October of 2018 and added
another $7,000 per month in revenue. We lost 2 customers from it. So we
lost $140 in revenue to gain $7,000 more.
It was a no brainer. We probably had 5% of customers want clarification
of the increase above and beyond what we put in the email but everyone
else just paid more without being mad.
Our price increases that we're doing now through June should add a
decent amount of revenue and we expect to lose less than 15 customers.
We would have to lose over 200 customers for the price increase to hurt
us. If we lose anywhere from 1 to 199 customers, we'll still have the
same revenue but now much higher profit because we eliminated bandwidth
usage, support load, and freed up equipment from 200 accounts.
I see so many wisp's worried about marketshare when they should be
thinking about profit. I don't want the most customers, I want the
highest revenue customers because it means less people to support with
the same revenue and much higher profit.
On Sat, Dec 14, 2019, 3:15 PM <ch...@wbmfg.com <mailto:ch...@wbmfg.com>>
wrote:
Funny, there is a study, probably an econ professor, the looked at
what people bought at the car wash. The majority chose the option
one up from the bottom.
In a prior life I eliminated the bottom “economy plan” which
actually had the majority of our customers due to “the very few
customers on this plan” .
People inside the company thought I was nuts. I calculated the
number of people that we would have to lose compared to those being
forced up. If we lost more than 200 customers it would have been a
boneheaded decision. We lost 65 customers.
I still get mentions of this from former employees, saying it was
a disasterous decision. Nope, made us considerably more money each
month. Sorry that those employees were not clued into the gambit.
(Do I care....not really...)
*From:* Darin Steffl
*Sent:* Saturday, December 14, 2019 1:07 PM
*To:* AnimalFarm Microwave Users Group
*Subject:* Re: [AFMUG] Google WiFi and 5 GHz interference
Yes the $90 plan on rural pricing and $75 plan on city pricing.
We have lots of customers on old plans at lower pricing that were
slowly migrating up. Our ARPU is $71 and increasing. Hoping to get
it to $80 by June.
On Sat, Dec 14, 2019, 3:02 PM <ch...@wbmfg.com> wrote:
I mean which plans are your more popular.
I would guess the plan one notch up from the bottom?
*From:* Darin Steffl
*Sent:* Saturday, December 14, 2019 12:56 PM
*To:* AnimalFarm Microwave Users Group
*Subject:* Re: [AFMUG] Google WiFi and 5 GHz interference
Chuck,
We qualify each address to find out which speeds we put them on
the best plan and price we can if they're in an area with horns.
But right now, 80% of our new customer installs are rural areas
with the higher pricing and lower speed plans I linked to. We're
no longer building any new sites in town because of how busy we are.
DSL, Satellite, and cellular have all been getting much worse in
our area so people are seeking us out more than ever.
On Sat, Dec 14, 2019, 2:50 PM <ch...@wbmfg.com> wrote:
Which is more popular?
*From:* Darin Steffl
*Sent:* Saturday, December 14, 2019 12:29 PM
*To:* AnimalFarm Microwave Users Group
*Subject:* Re: [AFMUG] Google WiFi and 5 GHz interference
Rural pricing:
http://www.mnwifi.com/service-plans/internet-service/fup
City pricing where we have horns:
http://www.mnwifi.com/service-plans/internet-service/5g-plans/
On Sat, Dec 14, 2019, 2:17 PM <ch...@wbmfg.com> wrote:
Mind sharing your plan prices?
*From:* Darin Steffl
*Sent:* Saturday, December 14, 2019 12:06 PM
*To:* AnimalFarm Microwave Users Group
*Subject:* Re: [AFMUG] Google WiFi and 5 GHz interference
We used to charge $50 upfront and $10 per month for
Calix. Now we just increased our plan prices and give
the Calix away for free.
We have 99% take rate when it's free.
On Sat, Dec 14, 2019, 12:30 PM Kurt Fankhauser
<lists.wavel...@gmail.com> wrote:
Sean,
Do you charge the customer for any up-front hardware
costs when you install Calix or are you only getting
ROI from the $12/monthly ??
On Sat, Dec 14, 2019 at 3:38 AM Sean Heskett
<af...@zirkel.us> wrote:
We install a Calix as a “trial” so we have
visibility into their network and voila all
their Wi-Fi problems go away. After the free
month trial it becomes a paid service and for
$12/mo we make sure their Wi-Fi keeps working.
Win-win for us and them ;-)
-Sean
On Fri, Dec 13, 2019 at 10:33 AM Ken Hohhof
<af...@kwisp.com> wrote:
Has anyone figured out a solution to
interference with Google WiFi at customers
fed via 5 GHz?____
____
We have found it to be an unsolvable problem
due to:____
____
1) Google does not let you set the
frequencies____
2) Google does not let you set the channel
width (and therefore presumably uses 80 MHz
channels)____
3) The mesh system presumably uses
additional spectrum for the backhaul between
pucks____
4) Most customers put in 3 of them,
virtually guaranteeing at least 1 of them
will be right near the dish to the tower____
5) Many customers also figure they can put
them in outbuildings to get service to their
shop, barn, etc. (one customer today
intended to put one in his wife’s
“she-shed”)____
____
With any other router we just set the
channel to a U-NII-1 or DFS channel. We
have a fair amount of 3.65 GHz in our
network and then it isn’t a problem, but the
majority is still 5 GHz.
____
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