So it is about predicting the positions of your ads. You should realize that for every Google search, Google organizes an auction among all AdWords accounts. All qualifying accounts (which actually bid on that keyword or a variation, do not have that keyword excluded, got language settings right, with remaining budget etc.etc.) offer a bid. Based on all bids and accompanying quality scores Google selects the top five or ten bids and shows their ads.
Now between two requests a lot can happen, eg. an account runs out of budget, an ad gets disapproved, a group is disabled by its campaign manager etc. In other words you cannot predict the next results. About different users will not see the same ads: This is about bid modifiers! I am sure that users from Australia and US will get completely different ads when they look for "mortgage". In different cities you will get different results for "restaurant". You get the idea. You may say that your account does not use bid modifiers, but that does not mean that your competitors won't. In the end your ad positions will be affected by the bid modifiers of your competitors. So, what do you do? Maybe trying to be #1 in every situation is not the best strategy after all, and you may like to look at different metrics. Consider taking that discussion to a generic AdWords forum. On Thursday, December 21, 2017 at 5:02:15 PM UTC+1, Pierre Augereau wrote: > > Hello and thank you for your answer and time > > You are right, I want to check my keywords rank (position) to automaticly > adjust BID by using the API. > > I understand that the keyword cost can be different by gender, location, > .... > But, how to test each possibilty ? Because, I think the only one 'offical > tool' is AdPreview and you can not put all that possibilities to run some > test ? > So, Google can do whatever it wants and nobody can check where is going > our money ?? > ... > ... > I'm kidding... Maybe not :p > > When you say that not every end users gets the same ads, I not fully agree > with you. With the good keyword and the good targeting (ex : Location + > computers device Bid + 10 % for smartphone device), I assure you that every > one will have your annonce ;) > But, one more time, it is not working for every keywords. > > Our campaing are targeting for ours clients needs. So we know location, > gender kind and device type we need to target. Also, we check frequently > ours annonces to be sure they have and keep the best quality scores > possible. > Of course, a competitor can raised his cost on a specific device and be > better than us ! That's the game. > But, if a competitor wants to have a fight in my target area, it seems to > be fair that I am the first to know and I can decide if I want to fight > back or not ? However, at this moment, I will know it maybe one hour > later... Can you imagine how many clics I will lose even if I have the > money to directly put back my keyword in top positons by using Bid > modifiers with the Api ?? > About Bid modifier : As you certainly know, if you have a bid at 20€ on a > keyword and your closest competitor (in second position) have put 10 €, > Google will take you around 12€ by clic. But if you can check your > position, you can also decrease your bid to be in the right position with > the right price and just set a bid 10.10 € (1.90 € money saved by clic....) > > > > About the average positons at 0, I know that is because those keywords do > not have impression yet. > But, again, it seems to be fair that I could know if I will be in a good > rank on the first impression (I do not talk about Shopping result of > course) > > Thank you again, > Regards > -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/71537144-2cef-4669-acc0-5cfff4766b3e%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
