Nadine, thank you for this information. I have a couple of extra questions though:
- Does this affect reports or only the SOAP API? Will quality score be returned as "--" in reports when not applicable? - Is the API already using this new behaviour, or is the feature not rolled out yet? -- Florian On Tuesday, December 8, 2015 at 6:24:31 PM UTC+1, Nadine Sundquist (AdWords API Team) wrote: > > Greetings Everyone! > > Here's an update. There was an issue fixed that affected the behavior > here, and there was a lot of back and forth on how to handle this. So, I > appreciate everyone's input. If the quality score is not applicable, then > the quality score will no longer be filled in. On the back-end, it's being > sent back as a null. There was just a lot of general confusion from people > when they were getting quality scores for items where it didn't make sense. > > Cheers, > Nadine, AdWords API Team > > On Thursday, July 30, 2015 at 9:54:18 AM UTC-4, mge...@intelliad.de > <javascript:> wrote: >> >> Yes, sounds valid. >> >> But what does the Google Adwords-team think? >> >> Greetings, >> Markus >> >> Am Donnerstag, 30. Juli 2015 13:57:43 UTC+2 schrieb Jason Stedman: >>> >>> Since quality score is a relative rating of keyword relevance from 1 to >>> 10, a 5 is a neutral value. >>> >>> The quality score is an important feedback indicator for your ads, so >>> anything that would likely be coerced into a zero may result in false >>> indication of unhealthy campaigns. >>> >>> A "" would introduce a second data type that is non numeric in this >>> field, unnecessarily adding complexity to every system that uses quality >>> score. >>> >>> From my perspective, a 5 is better than a blank or null or just not >>> including it in the response. It shows an indifference to the criteria, >>> it's not good or bad. >>> >>> Hope this food for thought helps. :D >>> >>> -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at http://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/f03c2c6f-e1d3-4c17-89ed-3880a5bd6b2b%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
