Since quality score is a relative rating of keyword relevance from 1 to 10, a 5 is a neutral value.
The quality score is an important feedback indicator for your ads, so anything that would likely be coerced into a zero may result in false indication of unhealthy campaigns. A "" would introduce a second data type that is non numeric in this field, unnecessarily adding complexity to every system that uses quality score. >From my perspective, a 5 is better than a blank or null or just not including >it in the response. It shows an indifference to the criteria, it's not good or >bad. Hope this food for thought helps. :D -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at http://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/061fcc25-24a7-408a-b5c2-09789f9f4a32%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
