Thanks for the feedback!
Greetings,
Markus
Am 08.12.2015 um 18:24 schrieb Nadine Sundquist (AdWords API Team):
Greetings Everyone!
Here's an update. There was an issue fixed that affected the behavior
here, and there was a lot of back and forth on how to handle this. So,
I appreciate everyone's input. If the quality score is not applicable,
then the quality score will no longer be filled in. On the back-end,
it's being sent back as a null. There was just a lot of general
confusion from people when they were getting quality scores for items
where it didn't make sense.
Cheers,
Nadine, AdWords API Team
On Thursday, July 30, 2015 at 9:54:18 AM UTC-4, mgei...@intelliad.de
wrote:
Yes, sounds valid.
But what does the Google Adwords-team think?
Greetings,
Markus
Am Donnerstag, 30. Juli 2015 13:57:43 UTC+2 schrieb Jason Stedman:
Since quality score is a relative rating of keyword relevance
from 1 to 10, a 5 is a neutral value.
The quality score is an important feedback indicator for your
ads, so anything that would likely be coerced into a zero may
result in false indication of unhealthy campaigns.
A "" would introduce a second data type that is non numeric in
this field, unnecessarily adding complexity to every system
that uses quality score.
From my perspective, a 5 is better than a blank or null or
just not including it in the response. It shows an
indifference to the criteria, it's not good or bad.
Hope this food for thought helps. :D
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Mit freundlichen Grüßen,
Markus Geiger,
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