Thanks for your suggestions! On Wednesday, July 15, 2015 at 1:09:10 PM UTC-7, Anthony Madrigal wrote: > > Hi Tim, > > It seems like the screenshot you sent me was from the Campaigns tab. You > should be comparing the costs here with the Campaign Performance Report > <https://developers.google.com/adwords/api/docs/appendix/reports/campaign-performance-report>, > > not the *Keywords Performance Report *since that will not show > impressions that are not based on your keyword criteria such as Shopping > Campaigns. > > Ideally, you could compare results from the *Keywords Performance Report > *with > the Keywords tab in the UI. However, "*Total - all account" *will *not *be > able to compare it with the report since "Total - all account" includes > metrics such as impressions that are not attributable to keywords. > > As a workaround: > > - Run a *Keywords Performance Report *where *AdNetworkType1 = SEARCH *and > compare that with *Total - Search *in the UI > - Run a Display Keyword Performance Report > > <https://developers.google.com/adwords/api/docs/appendix/reports/display-keyword-performance-report> > where > *AdNetworkType1 = CONTENT *and compare that with *Total - Display > Network *in the UI > > Cheers, > Anthony > AdWords API Team >
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