Hi Tim, It seems like the screenshot you sent me was from the Campaigns tab. You should be comparing the costs here with the Campaign Performance Report <https://developers.google.com/adwords/api/docs/appendix/reports/campaign-performance-report>, not the *Keywords Performance Report *since that will not show impressions that are not based on your keyword criteria such as Shopping Campaigns.
Ideally, you could compare results from the *Keywords Performance Report *with the Keywords tab in the UI. However, "*Total - all account" *will *not *be able to compare it with the report since "Total - all account" includes metrics such as impressions that are not attributable to keywords. As a workaround: - Run a *Keywords Performance Report *where *AdNetworkType1 = SEARCH *and compare that with *Total - Search *in the UI - Run a Display Keyword Performance Report <https://developers.google.com/adwords/api/docs/appendix/reports/display-keyword-performance-report> where *AdNetworkType1 = CONTENT *and compare that with *Total - Display Network *in the UI Cheers, Anthony AdWords API Team -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at http://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/b3071113-99cf-404e-80d7-8c44dc281ded%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
