Hi Nakul,
It's not always the case that we can either substitute
SearchImpressionShare OR ContentImpressionShare for Impression Share.
It depends on the structure of the campaign, I guess each of your example
campaigns only targets search or display network.
I think it's not the case for a campaign that has enough impressions for
both search and display.
Best,
- Takeshi,
On Thursday, July 4, 2013 7:18:59 PM UTC+9, Nakul Ringshia wrote:
>
> Thanks Takeshi
>
> Now that its confirmed that SearchImpressionShare + ContentImpressionShare
> = ImpressionShare IS NOT TRUE, can we substitute either
> SearchImpressionShare OR ContentImpressionShare for Impression Share?
>
> Based on the analysis we did on the data files downloaded from V201209 and
> V201302 versions of the adwords API, it seems that V201302 returns either
> SearchImpressionShare OR ContentImpressionShare and the value matches the
> ImpressionShare value from V201209. Please find attached a document showing
> screenshot of the data files from the two versions
>
>
>
> Nakul Ringshia
>
> On Thursday, July 4, 2013 10:14:56 AM UTC+5:30, Takeshi Hagikura (AdWords
> API Team) wrote:
>
>> Hi,
>>
>> As Danillo mentioned it's correct that
>> V201209 -> ("ImpressionShare") corresponds to V201302 -> (
>> “SearchImpressionShare” and “ContentImpressionShare” )
>> V201209 -> ("BudgetLostImpressionShare") corresponds to V201302 -> (
>> “SearchBudgetLostImpressionShare” and “ContentBudgetLostImpressionShare” )
>> V201209 -> ("QualityLostImpressionShare") corresponds to V201302 -> (
>> “SearchRankLostImpressionShare” and “ContentRankLostImpressionShare” )
>>
>> But it's not the case that SearchImpressionShare + ContentImpressionShare
>> = ImpressionShare ( as I wrote in this thread previously)
>>
>> Best,
>> - Takeshi
>>
>> On Wednesday, July 3, 2013 5:47:12 PM UTC+9, Kiran wrote:
>>>
>>> Hi Takeshi,
>>>
>>>
>>>
>>> Thanks for responding!! I read the post provided by you. (It’s actually
>>> posted by me only :) ) But I wanted a confirmation on the reply that I got,
>>> so I reposted same query in this thread.
>>>
>>>
>>>
>>> *I would request you to please confirm whether we can go with following
>>> changes for v201302.*
>>>
>>>
>>>
>>> V201209 -> ("ImpressionShare") *corresponds to *V201302 -> (
>>> “SearchImpressionShare” + “ContentImpressionShare” )
>>>
>>> V201209 -> ("BudgetLostImpressionShare") *corresponds to *V201302 -> (
>>> “SearchBudgetLostImpressionShare” + “ContentBudgetLostImpressionShare” )
>>>
>>> V201209 -> ("QualityLostImpressionShare") *corresponds to *V201302 ->
>>> ( “SearchRankLostImpressionShare” + “ContentRankLostImpressionShare” )
>>>
>>>
>>>
>>>
>>>
>>> Thanks,
>>>
>>> Kiran
>>>
>>>
>>> On Wednesday, July 3, 2013 1:54:16 PM UTC+5:30, Takeshi Hagikura
>>> (AdWords API Team) wrote:
>>>
>>>> Hi,
>>>>
>>>> Please see this thread.
>>>> https://groups.google.com/d/msg/adwords-api/E9o8_GWrC2Q/0dtAc3Vg7K4J
>>>>
>>>> Best,
>>>> - Takeshi
>>>>
>>>> On Tuesday, July 2, 2013 4:12:06 PM UTC+9, Kiran wrote:
>>>>>
>>>>>
>>>>>
>>>>> Hi Takeshi,
>>>>>
>>>>>
>>>>>
>>>>> I am upgrading from *V201209* to *V201302*. When extracting the
>>>>> campaign performance report (via *v201302*) I figured that the report
>>>>> definition does not like "ImpressionShare", "BudgetLostImpressionShare"
>>>>> and
>>>>> "QualityLostImpressionShare" fields.
>>>>>
>>>>>
>>>>>
>>>>> Kindly suggest alternate fields in new version for following:
>>>>>
>>>>> V201209 -> ("ImpressionShare") *corresponds to *V201302 -> *???*
>>>>>
>>>>> V201209 -> ("BudgetLostImpressionShare") *corresponds to *V201302 ->
>>>>> *???*
>>>>>
>>>>> V201209 -> ("QualityLostImpressionShare") *corresponds to *V201302
>>>>> -> *???*
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> Thanks,
>>>>>
>>>>> Kiran
>>>>>
>>>>>
>>>>>
>>>>> On Monday, June 24, 2013 1:11:04 PM UTC+5:30, Takeshi Hagikura
>>>>> (AdWords API Team) wrote:
>>>>>
>>>>>> Hi,
>>>>>>
>>>>>> As mentioned in the
>>>>>> blog<http://googleadsdeveloper.blogspot.ru/2012/12/impression-share-reporting-changes.html>,
>>>>>>
>>>>>> now we have distinct impression shares for Search and Content networks
>>>>>> so
>>>>>> that you can separate these metrics for original ones.
>>>>>> So it's not the case "ImpressionShare = Sum of
>>>>>> ContentImpressionShare & SearchImpressionShare"
>>>>>>
>>>>>> Basically it's true where 1 = SearchImpressionShare
>>>>>> + SearchBudgetLostImpressionShare + SearchRankLostImpressionShare
>>>>>> and 1 = ContentImpressionShare + ContentBudgetLostImpressionShare
>>>>>> + ContentRankLostImpressionShare
>>>>>>
>>>>>> We've phased out QualityLostImpressionShare metric. But I think with
>>>>>> the new metric columns it's more obvious what measures should be taken.
>>>>>> (e.g. If the SearchRankLostImpressionShare is relatively high, it's
>>>>>> obvious your bids are relatively low)
>>>>>>
>>>>>> Best,
>>>>>> - Takeshi, AdWords API Team
>>>>>>
>>>>>> On Friday, June 21, 2013 9:59:39 PM UTC+9, Nakul Ringshia wrote:
>>>>>>>
>>>>>>> Hello
>>>>>>> I am upgrading from V201109 to V201302. When extracting the campaign
>>>>>>> performance report (via v201302) I figured that the report definition
>>>>>>> does
>>>>>>> not like the following fields.
>>>>>>>
>>>>>>> ImpressionShare
>>>>>>> BudgetLostImpressionShare
>>>>>>>
>>>>>>> QualityLostImpressionShare
>>>>>>> Based on my understanding, it seems that these old metrics have been
>>>>>>> phased out and replaced with newer ones.
>>>>>>>
>>>>>>> 1. For ImpressionShare, there is ContentImpressionShare &
>>>>>>> SearchImpressionShare
>>>>>>>
>>>>>>> 2. For BudgetLostImpressionShare, there is
>>>>>>> ContentBudgetLostImpressionShare & SearchBudgetLostImpressionShare
>>>>>>>
>>>>>>> I wanted to understand how the original metric is related to the new
>>>>>>> ones. E.g. is ImpressionShare = Sum of ContentImpressionShare &
>>>>>>> SearchImpressionShare? If not can you please advise on how can I fit in
>>>>>>> the
>>>>>>> newer metrics in my application
>>>>>>> Also we were not able to locate any replacement for
>>>>>>> QualityLostImpressionShare metric. Please let us know which one can we
>>>>>>> use?
>>>>>>> Thanks
>>>>>>> Nakul Ringshia
>>>>>>>
>>>>>>
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