Thanks for the reply. Marketing tells me that we *are* using dynamic search ads, but they make up only about 0.4% of our impressions. You're saying there's no way to get this info via the API? That's probably acceptable, as long as the volume remains so small.
Video being excluded would certainly explain why our TV account is not showing up, but I believe that's the only account with such ads, so it does not explain any of the other gaps. I'll confirm this point. I'm not interesting in duplicating functionality, I just want to see approximately the same numbers from each source. The main account, #9420663870, had 14.22 M impressions in April, per the GUI MCC account overview page. The sum of the three ad hoc report types I listed earlier comes to 5.57 M. On Monday, June 11, 2012 2:18:56 PM UTC-5, Kevin Winter wrote: > > Hi, > The UI is obviously updated more frequently than the API - we lean > towards more stable and less frequent updates for API changes. > > The API therefore lags behind the UI in some features. In particular, > there are a few objects that are filtered from the API, which could explain > these discrepancies. > > Dynamic Search Ads will not come back in the API: > http://adwords.blogspot.com/2011/10/introducing-dynamic-search-ads-beta.html > > Video Campaigns for AdWords for video will not have any of their stats > visible via the API: http://www.google.com/ads/video/ > > The UI is a dashboard intended to give an overview of account data. The > reporting API is intended to provide access to various types of statistics > related to your account. It is not a stated goal of the API to duplicate > UI functionality (for example, the keyword tool in the UI requires use of > both TES and TIS to correctly mimic the UI). > > If the objects I mentioned above fail to explain your missing data, it > would be useful if we could get more specifics - what account, what type of > information are you looking at in the UI, what reports and fields are you > using, etc. > > - Kevin Winter > AdWords API Team > > On Wednesday, June 6, 2012 4:32:48 PM UTC-4, Jonathan Shaltz wrote: >> >> Good afternoon. I'd like to use the API to pull exactly the same data >> that users are used to seeing in the AdWords web GUI (e.g., >> https://adwords.google.com/mcm/Mcm?__u=123&__c=456#c). By pulling a >> SEARCH_QUERY_PERFORMANCE_REPORT, an >> AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT, and a >> MANAGED_PLACEMENTS_PERFORMANCE_REPORT for each account, summing the >> results, I get *close* for clicks, conversions, and spend. Typically >> the numbers reported by the API are higher by about 1%. I can write this >> off as being due to time zone differences or other edge cases. >> >> However, the API is returning much lower impressions, around one third >> what the GUI gives. Is there another report I need which is likely to fill >> in the impressions? >> >> I'm comparing numbers for April, so any small retroactive changes should >> long since has settled out. >> >> While the breadth of the gap varies, it's fairly consistent across >> accounts; the web GUI may be twice as high for one account, and five times >> as high for another. There's one exception; we have a TV account with tens >> of millions of impressions per the web GUI, but for which I get no records >> at all when using the API. The reports complete without errors, they just >> contain no rows after the header. That's probably a separate issue, I just >> mention it in case it sparks any light bulbs. I'm not familiar with web >> advertising, I'm a data guy not a marketing guy, so I'm not sure what's >> relevant. >> >> When I've drilled into specific accounts, the gap is fairly consistent >> across all campaigns. >> >> My API queries have not included any filtering, other than dates. I >> typically query three or four days' data at a time, to avoid sampling (this >> was an issue with the Google Analytics API, I don't know if it also applies >> to AdWords). >> >> It would be much more convenient and intuitive if there was a single >> report which gave the same dimensions and metrics as the web view. Perhaps >> one exists, which I've missed? I've not found a web page which describes >> what data can be found in each report. This >> page<https://developers.google.com/adwords/api/docs/reference/latest/ReportDefinitionService.ReportDefinition.ReportType>has >> a uselessly brief summary; this >> page <https://developers.google.com/adwords/api/docs/appendix/reports>lists >> the fields available for each report, but gives no information on >> which *records* are included - unfortunately the answer is not "all". >> > -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
