Good afternoon. I'd like to use the API to pull exactly the same data that users are used to seeing in the AdWords web GUI (e.g., https://adwords.google.com/mcm/Mcm?__u=123&__c=456#c). By pulling a SEARCH_QUERY_PERFORMANCE_REPORT, an AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT, and a MANAGED_PLACEMENTS_PERFORMANCE_REPORT for each account, summing the results, I get *close* for clicks, conversions, and spend. Typically the numbers reported by the API are higher by about 1%. I can write this off as being due to time zone differences or other edge cases.
However, the API is returning much lower impressions, around one third what the GUI gives. Is there another report I need which is likely to fill in the impressions? I'm comparing numbers for April, so any small retroactive changes should long since has settled out. While the breadth of the gap varies, it's fairly consistent across accounts; the web GUI may be twice as high for one account, and five times as high for another. There's one exception; we have a TV account with tens of millions of impressions per the web GUI, but for which I get no records at all when using the API. The reports complete without errors, they just contain no rows after the header. That's probably a separate issue, I just mention it in case it sparks any light bulbs. I'm not familiar with web advertising, I'm a data guy not a marketing guy, so I'm not sure what's relevant. When I've drilled into specific accounts, the gap is fairly consistent across all campaigns. My API queries have not included any filtering, other than dates. I typically query three or four days' data at a time, to avoid sampling (this was an issue with the Google Analytics API, I don't know if it also applies to AdWords). It would be much more convenient and intuitive if there was a single report which gave the same dimensions and metrics as the web view. Perhaps one exists, which I've missed? I've not found a web page which describes what data can be found in each report. This page<https://developers.google.com/adwords/api/docs/reference/latest/ReportDefinitionService.ReportDefinition.ReportType>has a uselessly brief summary; this page <https://developers.google.com/adwords/api/docs/appendix/reports>lists the fields available for each report, but gives no information on which *records* are included - unfortunately the answer is not "all". -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and discussion group: http://adwordsapi.blogspot.com http://groups.google.com/group/adwords-api =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en
