Hi,

The default bids set on the ad group are just defaults, not maximums.
It should be fine to have criteria that have higher bids then the ad
group default.  I'm not sure you can set the default bid to 0.

Best,
- Eric

On Dec 7, 10:02 pm, J <j...@recessnetworks.net> wrote:
> so if the adgroup level max bid is automagically set upon first
> biddable criteria addition (i'm assuming that the adgroup max would
> become this first criteria's first), there can be a situation when a
> different biddable criteria comes in later with a higher bid.  will/
> should this be allowed?  i tried playing around in the sandbox, and i
> got an exception when i tried to create this scenario.
>
> if one were to set the siteMaxCpc and keywordContentMaxCpc to 0 at the
> adgroup level effectively only let that adgroup equate to
> SEARCH_NETWORK targeting at the campaign level?
>
> thanks, eric.
>
> On Nov 29, 9:42 am, AdWords API Advisor <adwordsapiadvi...@google.com>
> wrote:
>
>
>
>
>
>
>
> > Hi,
>
> > You can omit the ad group level default bids if you wish, but they
> > will be automatically set to a default value when the first criteria
> > is added.  If a criteria level bid is present then it will always be
> > used in place of the ad group level default bid.  Only the
> > keywordMaxCpc field is used in the SEARCH_NETWORK.
>
> > Best,
> > - Eric Koleda, AdWords API Team
>
> > On Nov 24, 6:00 pm, J <j...@recessnetworks.net> wrote:
>
> > > anyone?
>
> > > On Nov 23, 4:13 pm, J <j...@recessnetworks.net> wrote:
>
> > > > what would be the behavior of not passing in any *MaxCpc params when
> > > > setting up a manual cpc adgroup?
>
> > > >http://code.google.com/apis/adwords/docs/reference/latest/AdGroupServ...
>
> > > > i plan on having criterion level bids set for sure though.
>
> > > > is the relationship between a criterion level bid and adgroup level
> > > > bid well-defined?  that is, will google ever pick the adgroup level
> > > > bid if the criterion level bid is small?  or would google pick a broad
> > > > match of a higher bid criterion instead of the lower bid criterion?
>
> > > > tangentially, if the campaign is targeted to only GOOGLE_SEARCH, will
> > > > setting keywordContentMaxCpc or siteMaxCpc have any effect (vice
> > > > versa, too)?
>
> > > > thanks.

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