Hi,

You can omit the ad group level default bids if you wish, but they
will be automatically set to a default value when the first criteria
is added.  If a criteria level bid is present then it will always be
used in place of the ad group level default bid.  Only the
keywordMaxCpc field is used in the SEARCH_NETWORK.

Best,
- Eric Koleda, AdWords API Team

On Nov 24, 6:00 pm, J <j...@recessnetworks.net> wrote:
> anyone?
>
> On Nov 23, 4:13 pm, J <j...@recessnetworks.net> wrote:
>
>
>
>
>
>
>
> > what would be the behavior of not passing in any *MaxCpc params when
> > setting up a manual cpc adgroup?
>
> >http://code.google.com/apis/adwords/docs/reference/latest/AdGroupServ...
>
> > i plan on having criterion level bids set for sure though.
>
> > is the relationship between a criterion level bid and adgroup level
> > bid well-defined?  that is, will google ever pick the adgroup level
> > bid if the criterion level bid is small?  or would google pick a broad
> > match of a higher bid criterion instead of the lower bid criterion?
>
> > tangentially, if the campaign is targeted to only GOOGLE_SEARCH, will
> > setting keywordContentMaxCpc or siteMaxCpc have any effect (vice
> > versa, too)?
>
> > thanks.

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