so if the adgroup level max bid is automagically set upon first
biddable criteria addition (i'm assuming that the adgroup max would
become this first criteria's first), there can be a situation when a
different biddable criteria comes in later with a higher bid.  will/
should this be allowed?  i tried playing around in the sandbox, and i
got an exception when i tried to create this scenario.

if one were to set the siteMaxCpc and keywordContentMaxCpc to 0 at the
adgroup level effectively only let that adgroup equate to
SEARCH_NETWORK targeting at the campaign level?

thanks, eric.


On Nov 29, 9:42 am, AdWords API Advisor <adwordsapiadvi...@google.com>
wrote:
> Hi,
>
> You can omit the ad group level default bids if you wish, but they
> will be automatically set to a default value when the first criteria
> is added.  If a criteria level bid is present then it will always be
> used in place of the ad group level default bid.  Only the
> keywordMaxCpc field is used in the SEARCH_NETWORK.
>
> Best,
> - Eric Koleda, AdWords API Team
>
> On Nov 24, 6:00 pm, J <j...@recessnetworks.net> wrote:
>
> > anyone?
>
> > On Nov 23, 4:13 pm, J <j...@recessnetworks.net> wrote:
>
> > > what would be the behavior of not passing in any *MaxCpc params when
> > > setting up a manual cpc adgroup?
>
> > >http://code.google.com/apis/adwords/docs/reference/latest/AdGroupServ...
>
> > > i plan on having criterion level bids set for sure though.
>
> > > is the relationship between a criterion level bid and adgroup level
> > > bid well-defined?  that is, will google ever pick the adgroup level
> > > bid if the criterion level bid is small?  or would google pick a broad
> > > match of a higher bid criterion instead of the lower bid criterion?
>
> > > tangentially, if the campaign is targeted to only GOOGLE_SEARCH, will
> > > setting keywordContentMaxCpc or siteMaxCpc have any effect (vice
> > > versa, too)?
>
> > > thanks.
>
>

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