Hi.

The column "Ad" in a UI report in Google Ads actually contains a lot of 
information and fields. In fact, if we download a UI report as a CSV file, 
we will get many more columns than what we specified in the UI report: 
these columns are exactly the fields that I've just mentioned, for example, 
all the 16 headlines, all the 5 descriptions, 2 paths, the display URL and 
Final URL. 

Now, I looked into the docs on *ad_group_ad 
<https://developers.google.com/google-ads/api/fields/v12/ad_group_ad>*, and 
there are many attributes which seem to be related to descriptions, 
headlines and paths, so it's unclear to me which ones I should use to 
exactly reproduce a UI report with an ad column.

For example, we have the attributes

ad_group_ad.ad.expanded_text_ad.headline_part1
ad_group_ad.ad.expanded_text_ad.headline_part2
ad_group_ad.ad.expanded_text_ad.headline_part3

But also 

ad_group_ad.ad.local_ad.headlines 
ad_group_ad.ad.responsive_display_ad.headlines 
ad_group_ad.ad.responsive_display_ad.long_headline 
ad_group_ad.ad.text_ad.headline

>From my understanding, we have all these attributes because there are 
different types of ads, such as responsive search ads (RSA), expanded text 
ads, etc. However, when we download a report from the UI as a CSV file, the 
column names are not very useful, i.e. they are named e.g. "Headline 1", 
"Headline 2", etc., up until "Headline 15", so it's unclear which of these 
columns map to which attributes in the Google Ads API.

So, which attributes should I use to get all 16 headlines, the 5 
descriptions and 2 paths that we get (at least I got) by downloading a UI 
report that contains the "Ad" column?

For completeness, here's a screenshot of an UI report with the "Ad" column

[image: adrelevance_report.png]

And here's a screenshot of the CSV file that was downloaded

[image: csv_file_screenshot.png]

Thanks.

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  • Ho... Nelson Brochado
    • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum
      • ... Nelson Brochado
        • ... 'Google Ads API Forum Advisor' via Google Ads API and AdWords API Forum

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