Hi Brian,

The difference is likely due to a difference in targeting.  By default
the Search-based Keyword Tool targets the results to your language and
country (English and United States for example).  The API on the other
hand doesn't target the results by default, and will return the
statistics for all languages and countries.  To emulate the results of
the keyword tool you need to include a LanguageTargetSearchParameter
and CountryTargetSearchParameter.

  
http://code.google.com/apis/adwords/v2009/docs/reference/TargetingIdeaService.CountryTargetSearchParameter.html
  
http://code.google.com/apis/adwords/v2009/docs/reference/TargetingIdeaService.LanguageTargetSearchParameter.html

Best,
- Eric Koleda, AdWords API Team

P.S. The GlobalMonthlySearchesSearchParameter and the
AverageTargetedMonthlySearchesSearchParameter are only required if you
want to limit the results to only ideas that have certain amounts of
searches.  If you just want to return those values you need only to
include the GLOBAL_MONTHLY_SEARCHES and
AVERAGE_TARGETED_MONTHLY_SEARCHES AttributeTypes respectively.

On Jun 23, 5:59 pm, Brian Jensen <bri.m....@gmail.com> wrote:
> Hello -
>
> We are using the TargetingIdeaService with the
> GlobalMonthlySearchesSearchParameter and the
> AverageTargetedMonthlySearchesSearchParameter with the STATS
> RequestType in order to return search volumes for specific keywords.
>
> When I compare these results with the AdWords Keyword Tool, I'm
> baffled as to why the volumes are so far apart.
>
> Example: "twin air bed"
>      Global EXACT match: 2900 (API) vs 320 (KW Tool)
>      Global PHRASE match: 6600 (API) vs 1000 (KW Tool)
>      Global BROAD match: 33100 (API) vs 3600 (KW Tool)
>
> In reading previous posts, I understand that the API should more
> closely match the SK Tool results than the Keyword Tool but even this
> doesn't hold true.  For the example above the SK Tool returns 190.
>
> Any ideas what we're doing wrong?
>
> Thank you -
> Brian

-- 
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~
Also find us on our blog and discussion group:
http://adwordsapi.blogspot.com
http://groups.google.com/group/adwords-api
=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~

You received this message because you are subscribed to the Google
Groups "AdWords API Forum" group.
To post to this group, send email to adwords-api@googlegroups.com
To unsubscribe from this group, send email to
adwords-api+unsubscr...@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/adwords-api?hl=en

Reply via email to