Hello -
We are using the TargetingIdeaService with the
GlobalMonthlySearchesSearchParameter and the
AverageTargetedMonthlySearchesSearchParameter with the STATS
RequestType in order to return search volumes for specific keywords.
When I compare these results with the AdWords Keyword Tool, I'm
baffled as to why the volumes are so far apart.
Example: "twin air bed"
Global EXACT match: 2900 (API) vs 320 (KW Tool)
Global PHRASE match: 6600 (API) vs 1000 (KW Tool)
Global BROAD match: 33100 (API) vs 3600 (KW Tool)
In reading previous posts, I understand that the API should more
closely match the SK Tool results than the Keyword Tool but even this
doesn't hold true. For the example above the SK Tool returns 190.
Any ideas what we're doing wrong?
Thank you -
Brian
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