Hello Mark,

 If there is truth to that, it's not something that I'm aware of. My
area of expertise is really limited to how the AdWords API interacts
with AdWords objects in general, and not so much the inner workings of
AdWord's performance models.

 So if you're scoring at home, that's a non-answer based on ignorance
rather than avoidance of the question.

Cheers,
-Jeff Posnick, AdWords API Team


On Jun 24, 10:40 am, Mark <mark.candel...@isobar.net> wrote:
> Hi Jeff,
> As much as I don't like to rely on rumors, I know some people that
> insist that you can recreate a keyword by simply creating a new
> keyword with the same text and matchtype, and that the new keyword
> would have the same criterionId and historical performance data - is
> there any truth to that?
>
> On Jun 17, 3:40 pm, AdWords API Advisor <adwordsapiadvi...@google.com>
> wrote:
>
>
>
> > Hello Tim(s),
>
> >  I believe that the motivation behind having the Deleted keyword
> > status is, as suggested, because it can be relevant to report
> > historical information about keywords that are now deleted. But to the
> > best of my knowledge, it's not possible to undelete a keyword, and
> > they won't normally be returned by API methods like getCriteria().
>
> > Cheers,
> > -Jeff Posnick, AdWords API Team
>
> > On Jun 17, 5:50 am, timprepscius <timprepsc...@gmail.com> wrote:
>
> > > BTW, things can actually get quite screwy if you get statistics from
> > > long long ago.
> > > I have a situation where I have ids with statistics (and their
> > > container ids) for accounts/campaigns/adgroups/everything, that I
> > > cannot get any info for..  It is quite a mystery actually.
>
> > > For a while, for the those whom I work for, I just placed a "unknown"
> > > by the rows- however they were so disturbed, that I just removed their
> > > visibility altogether.  :-)
>
> > > -tim #2
>
> > > On Jun 16, 6:06 pm, tozor <t...@adlucent.com> wrote:
>
> > > > Actually I have seen that caution note before and it made me think
> > > > that there must be a difference between the API and the web
> > > > interface.  Otherwise if deletion were always permanent, then why
> > > > would there be the need for a "DELETED" keyword status?  And I have
> > > > seen keywords be returned in a zero impression report with a deleted
> > > > keyword status.
>
> > > > Thanks again for your help.
>
> > > >     Tim
>
> > > > On Jun 16, 1:45 pm, AdWords API Advisor <adwordsapiadvi...@google.com>
> > > > wrote:
>
> > > > > Hello Tim,
>
> > > > >  My understanding is that deletion of criteria objects is treated
> > > > > differently from deletion of ads, ad groups, or campaigns. This should
> > > > > be the case regardless of whether the deletion is done via the web
> > > > > interface, AdWords Editor, or the AdWords API. As per the
> > > > > documentation for the removeCriteria() method:
>
> > > > >  http://code.google.com/apis/adwords/docs/developer/CriterionService.h...
>
> > > > > "Caution: Unlike campaigns and ad groups, criteria are permanently
> > > > > deleted and cannot be restored."
>
> > > > >  I also believe that you can't add two keywords with identical match
> > > > > types and text to the same ad group. Only one keyword non-deleted
> > > > > keyword can exist.
>
> > > > >  Feel free to ask about some of this sort of thing in the general
> > > > > AdWords help center as well, as I usually just rely on empirical
> > > > > testing when it comes to AdWords functionality not directly related to
> > > > > the API.
>
> > > > >  http://www.google.com/support/forum/p/AdWords
>
> > > > > Cheers,
> > > > > -Jeff Posnick, AdWords API Team
>
> > > > > On Jun 16, 11:46 am, tozor <t...@adlucent.com> wrote:
>
> > > > > > I am having a situation in my application where I have keywords in 
> > > > > > my
> > > > > > application database which at one time existed in Adwords, but now 
> > > > > > no
> > > > > > longer exist.  By no longer exist I mean that when I call 
> > > > > > getCriteria
> > > > > > ()  null is returned.  Also the keyword is no longer returned in a
> > > > > > zero impression keyword report. This confuses me because I thought
> > > > > > that all deletes in Adwords were what I would call soft deletes.
> > > > > > Specifically the keyword still exists but it has a status of
> > > > > > "DELETED".
>
> > > > > > So I am trying to understand under what conditions will the Adwords
> > > > > > system do a hard delete.  Is there a difference between a delete in
> > > > > > Adwords editor vs. the browser interface?  Also what happens if
> > > > > > someone uploads duplicate keywords into an existing ad group, does
> > > > > > Adwords remove the duplicates behind the scenes?
>
> > > > > > I have coded around this in my application but my expectation was 
> > > > > > that
> > > > > > the keywords would exists forever in Adwords and that I would simply
> > > > > > just have to update the status in my application db to "DELETED".
>
> > > > > > Insight is greatly appreciated.  I did some searching through 
> > > > > > previous
> > > > > > posts but was unable to find a definitive answer to this question.
>
> > > > > >     Tim Ozor
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