Actually I have seen that caution note before and it made me think
that there must be a difference between the API and the web
interface.  Otherwise if deletion were always permanent, then why
would there be the need for a "DELETED" keyword status?  And I have
seen keywords be returned in a zero impression report with a deleted
keyword status.

Thanks again for your help.

    Tim

On Jun 16, 1:45 pm, AdWords API Advisor <adwordsapiadvi...@google.com>
wrote:
> Hello Tim,
>
>  My understanding is that deletion of criteria objects is treated
> differently from deletion of ads, ad groups, or campaigns. This should
> be the case regardless of whether the deletion is done via the web
> interface, AdWords Editor, or the AdWords API. As per the
> documentation for the removeCriteria() method:
>
>  http://code.google.com/apis/adwords/docs/developer/CriterionService.h...
>
> "Caution: Unlike campaigns and ad groups, criteria are permanently
> deleted and cannot be restored."
>
>  I also believe that you can't add two keywords with identical match
> types and text to the same ad group. Only one keyword non-deleted
> keyword can exist.
>
>  Feel free to ask about some of this sort of thing in the general
> AdWords help center as well, as I usually just rely on empirical
> testing when it comes to AdWords functionality not directly related to
> the API.
>
>  http://www.google.com/support/forum/p/AdWords
>
> Cheers,
> -Jeff Posnick, AdWords API Team
>
> On Jun 16, 11:46 am, tozor <t...@adlucent.com> wrote:
>
> > I am having a situation in my application where I have keywords in my
> > application database which at one time existed in Adwords, but now no
> > longer exist.  By no longer exist I mean that when I call getCriteria
> > ()  null is returned.  Also the keyword is no longer returned in a
> > zero impression keyword report. This confuses me because I thought
> > that all deletes in Adwords were what I would call soft deletes.
> > Specifically the keyword still exists but it has a status of
> > "DELETED".
>
> > So I am trying to understand under what conditions will the Adwords
> > system do a hard delete.  Is there a difference between a delete in
> > Adwords editor vs. the browser interface?  Also what happens if
> > someone uploads duplicate keywords into an existing ad group, does
> > Adwords remove the duplicates behind the scenes?
>
> > I have coded around this in my application but my expectation was that
> > the keywords would exists forever in Adwords and that I would simply
> > just have to update the status in my application db to "DELETED".
>
> > Insight is greatly appreciated.  I did some searching through previous
> > posts but was unable to find a definitive answer to this question.
>
> >     Tim Ozor
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