Hello Tim,

 My understanding is that deletion of criteria objects is treated
differently from deletion of ads, ad groups, or campaigns. This should
be the case regardless of whether the deletion is done via the web
interface, AdWords Editor, or the AdWords API. As per the
documentation for the removeCriteria() method:

  
http://code.google.com/apis/adwords/docs/developer/CriterionService.html#removeCriteria

"Caution: Unlike campaigns and ad groups, criteria are permanently
deleted and cannot be restored."

 I also believe that you can't add two keywords with identical match
types and text to the same ad group. Only one keyword non-deleted
keyword can exist.

 Feel free to ask about some of this sort of thing in the general
AdWords help center as well, as I usually just rely on empirical
testing when it comes to AdWords functionality not directly related to
the API.

  http://www.google.com/support/forum/p/AdWords

Cheers,
-Jeff Posnick, AdWords API Team


On Jun 16, 11:46 am, tozor <t...@adlucent.com> wrote:
> I am having a situation in my application where I have keywords in my
> application database which at one time existed in Adwords, but now no
> longer exist.  By no longer exist I mean that when I call getCriteria
> ()  null is returned.  Also the keyword is no longer returned in a
> zero impression keyword report. This confuses me because I thought
> that all deletes in Adwords were what I would call soft deletes.
> Specifically the keyword still exists but it has a status of
> "DELETED".
>
> So I am trying to understand under what conditions will the Adwords
> system do a hard delete.  Is there a difference between a delete in
> Adwords editor vs. the browser interface?  Also what happens if
> someone uploads duplicate keywords into an existing ad group, does
> Adwords remove the duplicates behind the scenes?
>
> I have coded around this in my application but my expectation was that
> the keywords would exists forever in Adwords and that I would simply
> just have to update the status in my application db to "DELETED".
>
> Insight is greatly appreciated.  I did some searching through previous
> posts but was unable to find a definitive answer to this question.
>
>     Tim Ozor
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