The help center article on the web version of the TrafficEstimator tool provides some additional info (most of it will apply to the API version of the service as well):
https://adwords.google.com/support/bin/answer.py?answer=8692 You can't estimate your CTR using just the data from this service, as the total number of impressions for the keyword is not estimated, just the total number of clicks. Cheers, -Jeff Posnick, AdWords API Team On Feb 12, 3:41 pm, Lawrence Pierce <lpie...@adgooroo.com> wrote: > Thanks, I beleive I understand now. So does that mean that there is no > way to draw a correlation between the CPC,Number of clicks & the > position for a traffic estimate? Another question I have is how can a > CTR be estimated from the data available in the forecast? > > Thanks Again > Lawrence Pierce > > On Feb 11, 1:58 pm, AdWords API Advisor <adwordsapiadvi...@google.com> > wrote: > > > HelloLawrence, > > > I'm assuming you've seen the documentation at > > > http://code.google.com/intl/en/apis/adwords/docs/developer/KeywordEst... > > > Even with the description in the docs, I can see why there's some > > confusion. Just because the prefix "lower" and "upper" are attached to > > three different values doesn't mean that there's a direct relationship > > between each of the "lower" values and each of the "upper" values. > > Think of AvgPosition, ClicksPerDay, and Cpc as three distinct > > measures, with the "lower" prefix always containing the lower bounds > > and the "upper" prefix containing the upper bounds of the estimate. > > > Cheers, > > -Jeff Posnick, AdWords API Team > > > On Feb 10, 6:23 pm,LawrencePierce<lpie...@adgooroo.com> wrote: > > > > When using the estimateKeywordList function of the > > > TrafficEstimatorService the KeywordEstimate returned contains data for > > > lower & upper:Clicks,CostperClick,AvgPosition. It appears that the > > > LowerPosition is always 1 and the UpperPosition is always 3. This > > > doesn't seem quite right, especiall given that the clicks & cost-per- > > > click at position 3 are higher for all keywords that I query. It seems > > > that the upper position should be 1 and the lower 3 and/or that > > > position 1 should have a higher CPC and more clicks. Is there an issue > > > with this function or am I not interpreting this data correctly? > > > > Thanks > > >LawrencePierce- Hide quoted text - > > > - Show quoted text - --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to adwords-api@googlegroups.com To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en -~----------~----~----~----~------~----~------~--~---
