Thanks, I beleive I understand now. So does that mean that there is no
way to draw a correlation between the CPC,Number of clicks & the
position for a traffic estimate? Another question I have is how can a
CTR be estimated from the data available in the forecast?


Thanks Again
Lawrence Pierce

On Feb 11, 1:58 pm, AdWords API Advisor <adwordsapiadvi...@google.com>
wrote:
> HelloLawrence,
>
>  I'm assuming you've seen the documentation at
>
>  http://code.google.com/intl/en/apis/adwords/docs/developer/KeywordEst...
>
> Even with the description in the docs, I can see why there's some
> confusion. Just because the prefix "lower" and "upper" are attached to
> three different values doesn't mean that there's a direct relationship
> between each of the "lower" values and each of the "upper" values.
> Think of AvgPosition, ClicksPerDay, and Cpc as three distinct
> measures, with the "lower" prefix always containing the lower bounds
> and the "upper" prefix containing the upper bounds of the estimate.
>
> Cheers,
> -Jeff Posnick, AdWords API Team
>
> On Feb 10, 6:23 pm,LawrencePierce<lpie...@adgooroo.com> wrote:
>
>
>
> > When using the estimateKeywordList function of the
> > TrafficEstimatorService the KeywordEstimate returned contains data for
> > lower & upper:Clicks,CostperClick,AvgPosition. It appears that the
> > LowerPosition is always 1 and the UpperPosition is always 3. This
> > doesn't seem quite right, especiall given that the clicks & cost-per-
> > click at position 3 are higher for all keywords that I query. It seems
> > that the upper position should be 1 and the lower 3 and/or that
> > position 1 should have a higher CPC and more clicks. Is there an issue
> > with this function or am I not interpreting this data correctly?
>
> > Thanks
> >LawrencePierce- Hide quoted text -
>
> - Show quoted text -
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