On 1 January 2012 15:21, Chris Keating <[email protected]> wrote: > The thankyou emails we're sending do indeed contain a link to a Gift Aid > form for anyone who's forgotten it. > > With one test we actually got 80% takeup of Gift Aid, but that form layout > sadly reduced donations, so we stuck with the version that was getting us > 60% takeup. > > Gift Aid is probably the main thing we could have done better, but given > that we only became eligible for it 1 week before the start of the > fundraiser and didn't have any technical resource to do things like build > payment forms, the circumstances weren't great either.
How much does a gift aid form need to contain beyond a check box? Don't you get things like name and address as part of the donation itself? _______________________________________________ Wikimedia UK mailing list [email protected] http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l WMUK: http://uk.wikimedia.org
