Hey Pine! The potential for growth in fundraising in the various geographic locations is limited by a huge number of factors limited but not including:
Population size, Per capita GDP/Purchasing power parity, Disposable income, Internet penetration rates, Wikimedia project penetration rates, Prevalence of philanthropy (including both small or large donors), Propensity towards desktop or mobile usage, Online payments/banking behaviours, Regulatory Environments etc. , Ability to implement A/B testing activities GDP and Readership are significant controlling forces and once you adjust for those, the continent discrepancies become significantly narrower. And that doesn't factor in the any of the more challenging to define variables. As a department we are always evaluating areas for growth, new local payment methods, monitoring changes to the regulatory environment. The work the new readers team and volunteers across the globe also plays a significant long term role in improving our ability to fundraise outside of Europe and America as we try to grow our readership in these countries. We are also focusing a lot of efforts on trying to ensure our mobile campaigns are more effective as much of our readership in advanced economies transition from mobile to desktop. This will by default improve our performance in lower income economies as they join the internet directly to mobile. Regards Seddon On Sun, Sep 30, 2018 at 8:30 PM Pine W <[email protected]> wrote: > Hi Thea, > > Thank you for sharing this report. > > I very much like the visual design, which I think is simple, clear, and > concise. Who did the design? > > Regarding the sentences, "We imagine a world in which every single human > being can freely share in the sum of all knowledge. Each year, with your > support, we edge closer toward that vision.": I suggest removing the second > sentence because the horizons of human knowledge continue to expand at a > significant rate, and I doubt that we have evidence that we're keeping up > in every human language with the pace that human knowledge advances, let > alone moving fast enough to catch up. > > I'm a bit surprised by the relatively low revenue from regions other than > North America and Europe. Those look like areas where Fundraising could be > more successful in the future. Does Fundraising have plans to work on > improving revenue from those regions? > > Congratulations on the success with asking donors to cover transaction > fees. > > Thanks again for sharing this report. > > Pine > ( https://meta.wikimedia.org/wiki/User:Pine ) > > > On Sat, Sep 29, 2018 at 10:16 PM Thea Skaff <[email protected]> wrote: > > > Hi everyone, > > > > I am writing to share with you our fundraising report for fiscal year > 2018 > > <https://meta.wikimedia.org/wiki/Fundraising/2017-18_Report>. This > report > > is a collaborative effort on behalf of many teams: fundraising tech, ops > > and donor services, major gifts, online fundraising, legal, > communications, > > and more. > > > > The fundraising report offers us an opportunity to pause and reflect on > > learnings from last year and also consider where we're headed, > particularly > > as we approach one of our busiest times of the year for fundraising. It's > > also an inspiring reminder of how many people across the world support > the > > work of the community and WMF staff. > > > > We welcome your questions and feedback. > > > > Thank you, > > Thea > > > > > > > > -- > > *Thea Skaff* > > Fundraising Program Manager > > Wikimedia Foundation > > 1 Montgomery Street, Suite 1600 > > San Francisco, CA 94104 > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > New messages to: [email protected] > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:[email protected]?subject=unsubscribe> > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > New messages to: [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> -- Seddon *Community and Audience Engagement Associate* *Advancement (Fundraising), Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[email protected]?subject=unsubscribe>
