I don't mean to introduce politics, but here is an amazing public opinion poll anomaly, from the Clinton-Obama race:

http://www.gallup.com/poll/104530/Gallup-Daily-Tracking-Election-2008.aspx

The results have remained in a statistical dead heat within 2%, consistent and unchanged, for 5 days during one of the most hotly contested and closely watched races in the last 40 years. Public opinion is rarely this stable.

The people at Gallup are experts at polling. Their results are usually reliable and repeatable, although that does not mean they actually predict the outcome of the next vote in this particular race. That sounds kind of stupid I realize, but I mean that this poll is probably a good reflection of general public opinion, and if you doubled the number of respondents the numbers would not change much, but in a volatile race of this nature, you cannot predict which segments of the public will vote. For example, this year young people are voting in larger numbers than usual. Plus many states allow people to vote for a week or two in advance of the election, so the results reflect samples at different times during the run-up to the election.

People have criticized public opinion polls but a sophisticated reader will understand that they have their limitations and results must be interpreted. Polls resemble instrument readings from complex instruments such as silicon detectors, where not all control parameters are under control. You have to take into account unavoidable sources of bias and noise, and the fact that all public opinion polls are backward looking, "lagging indicators." Sort of like running a calorimeter with 24-hour latency.

Professional pollsters are embarrassed about this year's inaccuracies. John Zogby, who is a smart cookie, was asked about his incorrect prediction of the California race. His comment: "Let the record show I'm sitting in the corner in a fetal position right now. It was not my finest hour and it was embarrassing."

http://seattlepi.nwsource.com/opinion/352352_diazonline24.html

Understanding limitations and interpreting results is also crucial when you read about cold fusion experiments, or social science research, or other "fuzzy" research into subjects that are largely unknown.

- Jed

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