http://www.nytimes.com/2008/01/21/world/middleeast/21israel.html?ei=5065&en=e8435952c4b2651d&ex=1201582800&partner=MYWAY&pagewanted=print

http://snipurl.com/1xww0

January 21, 2008
Israel Is Set to Promote the Use of Electric Cars
By STEVEN ERLANGER

JERUSALEM — Israel, tiny and bereft of oil, has decided to embrace the
electric car.

On Monday, the Israeli government will announce its support for a
broad effort to promote the use of electric cars, embracing a joint
venture between an American-Israeli entrepreneur and Renault and its
partner, Nissan Motor Company.

Prime Minister Ehud Olmert, with the active support of President
Shimon Peres, intends to make Israel a laboratory to test the
practicality of an environmentally clean electric car. The state will
offer tax incentives to purchasers, and the new company, with a $200
million investment to start, will begin construction of facilities to
recharge the cars and replace empty batteries quickly.

The idea, said Shai Agassi, 39, the software entrepreneur behind the
new company, is to sell electric car transportation on the model of
the cellphone. Purchasers get subsidized hardware — the car — and pay
a monthly fee for expected mileage, like minutes on a cellphone plan,
eliminating concerns about the fluctuating price of gasoline.

Mr. Agassi and his investors are convinced that the cost of running
such a car will be significantly cheaper than a model using gasoline
(currently $6.28 a gallon here.)

"With $100 a barrel oil, we've crossed a historic threshold where
electricity and batteries provide a cheaper alternative for
consumers," Mr. Agassi said. "You buy a car to go an infinite
distance, and we need to create the same feeling for an electric car —
that you can fill it up when you stop or sleep and go an infinite
distance."

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