Your points are valid; my point is that the mfrs and especially the people who
hold the purse strings just aren't thinking in that mode.


----- Original Message -----
From: "Jonathan Morton" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Wednesday, 2002-05-22 17:44
Subject: Re: Innovation (was DSL charges)


> >Speaking of details like case design, no it's not your imagination
> >-at least as far as mass market products go.
> >
> >The issue is that the hardware has cut-throat price-based
> >competition right now.  Since there is no "value" added by the case
> >that gets used other than EMF shielding, the sole driving force for
> >mass products is making the cheapest cases possible.
>
> I'm aware of this.  My point is that even "premium" case designers
> such as Lian Li and Vastec, which already depart noticeably from the
> generic designs in some areas, have failed to make any significant
> innovation in the area.
>
> Even considering server chassis, the only personal-computer case
> designer doing any kind of real innovation is Apple Computer.  Look
> at the iMac, the Cube, and the minitower case that has served the
> professional models for 4 years.
>
> >(1) Cheapest machining processes and materials
>
> I've sketched out a design which requires nothing beyond current
> techniques in this area, yet has significant advantages.  I'm sure a
> competent industrial-design expert could do better still, inside of a
> week.
>
> >(2) If all else is equal, *don't* retool for a new design
>
> This one doesn't hold water.  Even looking beyond the plastic and
> paint, there are already lots of minor variations between cases -
> starting off with a decent design should be no different.
>
> Even the "supercooling case" people are essentially retrofitting
> standard ATX cases with exotic add-ons.  Most of these cost big money.
>
> >(3) Make all of the external customizations simple ones that involve plastic
> >wedges and paint.
>
> "Translucent is sexy", right?  OK, that makes sense from the point of
> view of a "Joe Average" end-user, but you'd think there was a
> thriving tech-savvy market to cater for.  The kind that will pay $$$
> for extra cooling fans, the latest video card, and CL2-grade RAM.
> The kind, moreover, that might prefer black and silver to blue and
> green, especially if it works out more robust.
>
> >On top of that, the standard form factor for systems has changed
> >only minimally since the 1980's - even the ATX and NLX type systems
> >were basic knockoffs on the AT for some changes in power supply and
> >motherboard standard components.   This means there has been minimal
> >motivation for a change.
>
> The ATX format change was very important, as it moved the CPU and RAM
> slots into much more favourable positions, among other things.
> Intel, among others, likes to point out how the CPU can now be cooled
> by exhausting hot air through the PSU.  That's innovation, in a small
> way.
>
> Case designers have completely failed to take full advantage of this
> trend towards better airflow efficiency.  Full-tower ATX cases have
> the PSU half-way up, so hot air spills around it rather than being
> exhausted efficiently.  Drive bays are arrayed inflexibly down the
> front, meaning that cables are necessarily jammed together in the
> middle of the case, restricting lengthwise airflow and thus further
> increasing the temperature of the CPU.
>
> Worse, the 3.5" bays pay no consideration to HD cooling, meaning that
> my newish 7200 and 10000rpm IBM drives live in the 5.25" bays
> instead, and have "baycoolers" fitted to keep them from overheating
> in the already-warmed air (from the spill around the PSU).  With over
> a dozen fans fitted, this machine is easily the loudest object in the
> room.
>
> With 5 ribbon cables across the middle of my full-tower case, I have
> real trouble keeping my 1GHz T'bird cool enough - and I live in damp,
> cool Britain.  I don't want to even consider the troubles experienced
> by users in warmer climates.
>
> >I'm just happy that (some) designs have changed to easily removable covers.
>
> In my experience, most ATX cases now have the sliding doors that case
> manufacturers (mostly Vastec) occasionally experimented with in the
> Pentium era.  I'd consider it more of a "your case won't sell unless
> it has..." tick-list feature.
>
> I bet if one guy comes up with a truly innovative case design for x86
> PCs, the hardware-review sites will absolutely love it to death, and
> that might just give the industry as a whole a bit of a shake.
>
> To be honest, I don't much care if the "standard PC case" remains -
> it's a good and cheap design for a PC with modest hardware
> requirements, up to about minitower size.  I do care if there is no
> alternative, as at present.
>
> --
> --------------------------------------------------------------
> from:     Jonathan "Chromatix" Morton
> mail:     [EMAIL PROTECTED]  (not for attachments)
> website:  http://www.chromatix.uklinux.net/
> geekcode: GCS$/E dpu(!) s:- a21 C+++ UL++ P L+++ E W+ N- o? K? w--- O-- M++$
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> tagline:  The key to knowledge is not to rely on people to teach you it.
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