I personally consider stuff like this spam, but unfortunately the world at large (and spam filtering software) doesn't -- and I'm not sure it's possible to sufficiently train to block it. I would love a solution, but I don't know what it is, beyond blocking all "legitimate" bulk commercial emailers (Marketo, Constant Contact, MailChump, etc.)
The most visible example I get of this sort of soft-spam: my work title is "CTO". So, I get about 5 "legitimate" messages a week from companies that I have no business relationship with, because they've bought a list of CTOs from a "legitimate" company like Jigsaw, part of the evil behemoth known as SalesForce.com. Jigsaw works like this: I make the mistake of interacting with a sales or marketing person at company X, or attending a trade show or conference... so I have a business relationship with company X. Sales at X enters all my contact details into Jigsaw, with whom they have a business relationship, in exchange for credits that let them query the database. Companies Y, Z, etc use their credits (or pay cash) to Jigsaw to get a list of contacts in industry A with title B. So, technically I suppose have a business relationship with company Z that tries to sell me intrusion response SEO telecom cloud services snakeoil, because they have a relationship with Jigsaw, who has a relationship with company X, who has a relationship with me. And so "legitimate" bulk mailers (Constant Contact, etc.) don't respond when I complain. I'd love some solution that drives Jigsaw and their ilk out of business, but I don't know what it is, other than sharing unique contact information in every business interaction. --Jered ----- On Apr 18, 2016, at 1:59 PM, Joe Quinn jqu...@pccc.com wrote: > On 4/18/2016 1:23 PM, Alex wrote: >> Hi all, >> >> I'm curious as to whether you think this email is spam? >> >> http://pastebin.com/bFVSgwnR >> >> It looks like your typical unsolicited "Buyers Guide" junk, but I've >> heard of actonsoftware before, and this email appears to have a >> legitimate unsubscribe link. It also doesn't appear on any blacklists. >> Is it opt-in? >> >> A few users have complained about it, and I'm now seeing there are a >> couple hundred of them being received. Unsubscribing requires >> confirmation of the email address, which seems a little suspect. >> >> Thanks for any ideas. >> Alex > They're a mass marketer, so their most visible emails are from the > misbehaving segment of their customer base. We have them on a lightly > scoring DNS marketers list. Some marketers are better than others at > keeping hammy company, and this domain probably deserves a slight > positive score but definitely not a blacklist. I suggest learning each > campaign they send and moving on.