As a violent crime victims advocate, I might be overreacting to this issue. OTOH, I can write, with absolute certainty, that anyone using any of the services from childsafenetwork.org is opting in for a considerable volume of commercial spam (from hoodia to credit reports).
In point of fact, the domain is registered to Paradigm Direct which seems to be an affiliate of JBR Media Ventures, They, and their affiliates, have done a remarkable job of seeding Google search results. The real deal seems to be CSN.org. The home pages are remarkably similar in context. If you agree with my point of view, feel free to make some noise. I have written to Starbucks without reply. More information is available at http://tqmcube.com/childsafe.php . -- Our DNSRBL - Eliminate Spam at the Source: http://www.TQMcube.com Don't Subsidize Criminals: http://boulderpledge.org