Ryan Barrett Hastings wrote:
My company uses Kintera to generate our e-mail newsletters. We have recently redesigned the newsletter and our spam score has increased. I am looking for help with reducing our score, specifically within the area of HTML_IMAGE_RATIO_08 and MIME_HTML_ONLY. Can you review the newsletter I have included below to offer any suggestions.
...
Your spam score is: 2.2 points
2.2 points is less than half the standard threshold (5 points). Unless people have tweaked their systems, 2.2 points means it's *not* spam.
That said, MIME_HTML_ONLY is an indication of a wider problem than simply spam score. In general, you should *always* include a plain-text equivalent of any email message, for the following reasons:
* Some people still use text-only mail readers. * Some systems will filter out HTML mail for safety reasons. * Some people consider formatted messages to be distracting and prefer to read the plain-text version. -- Kelson Vibber SpeedGate Communications <www.speed.net>
